“…Since the 1960s, US and UK regulators have stipulated that all new medicines must be tested for efficacy and safety through RCTs in order to earn licences, a phenomenon attracting increasing attention from social scientists interested in the rise of standardized testing and its influence on drug regulation and delivery (see, for example, Abraham, 2007;Abraham and Sheppard, 1999;Corrigan, 2002;Dehue, 2002;Lakoff, 2005Lakoff, , 2007Marks, 1997;Sunder Rajan, 2007;Timmermans, 2005;Timmermans and Berg, 2003;Vrecko, 2008;Wahlberg and McGoey, 2007;. The double-blind RCT, where neither the trial administrators nor trial participants know who is receiving the active treatment or who the control, has long been hailed as the gold standard for determining a new treatment's worth, because the use of blinding, random allocation and control groups helps to determine whether the treatment itself or an outside variable -such as the individual's physiology or an environmental factor -produces the treatment's effects.…”