A risk-benefit approach to the purchase and consumption of conventional vegetables in wet markets

Parents' perceived risks and benefits on avoidance of street food near schools in Indonesia: Moderating role of school type

“…This model suggests that consumers' evaluations of a product's risks and benefits can serve as predictive indicators of their attitudes and behaviors toward that product (Weber et al, 2002). Following the risk-benefit approach, consumers make decisions by balancing perceived risks against anticipated benefits associated with their choices (Ha et al, 2022). This model has found broad application in evaluating public approval of new food technologies (e.g., genetically modified food), food hazards, and food safety in diverse context (Ali et al, 2021;Han & Yan, 2019;Machado Nardi et al, 2020;Rossi et al, 2017).…”

“…Given the current situation, the objective of this paper is to explore what factors influence parents' avoidance of street food near schools applying to the risk-benefit perception model, a valuable tool for predicting consumer attitudes and behaviors based on their evaluation of product risks and benefits (Ha et al, 2022). It has often been employed in various domains, including street food.…”

“…The perceived benefits, such as convenience and value, influence consumers' attitude and behaviors towards street food in a favorable manner (Gupta & Duggal, 2020; Gupta et al, 2018; Rachmadewi et al, 2021). This translates into elevated purchase frequency when perceived benefits are high as well as perceived risks are low (Gupta & Duggal, 2020; Ha et al, 2022).…”

“…Parental engagement is critical in school program and individual differences might exists in perceived risk and benefit (Hoffman et al, 2015; Long et al, 2020; McKeon et al, 2021; Robertson et al, 2022). Some parents are more sensitive to perceived risks associated with street food near schools when they perceive fewer benefits, while others are less attentive to these risks when benefits are more pronounced (Ha et al, 2022).…”

“…Therefore, this study aims to investigate into how parents evaluate street food near schools and what stakeholders can discover from this exploration to enhance the school food environment. Acknowledging that consumers' perceived risks and benefits of food can vary depending on the context and desired outcomes (Ha et al, 2022; Ueland et al, 2012), this study put consideration on parental concern about the nutritional value and potential food safety risks associated with street food near schools. This concern arises from the reality that parents cannot entirely prevent their children from enjoying street food during school hours.…”