A rhetorical study of in-flight real estate advertisements as a potential site of ethical transformation in Chinese cities

‘Eco’ For Whom? Envisioning Eco‐urbanism in the Sino‐Singapore Tianjin Eco‐city, China

“…Overlaid on the economic imperative for eco‐urbanism is the fact that governments and corporations often forcefully propagate eco‐city visions through aggressive advertising, including textual, audio‐visual and other materials, artefacts and exhibitions (Joss and Molella, ). More broadly, there exists an economic imperative whereby marketing eco‐city visions to both potential buyers (Kim, ; Lawson, ) and investors (Wu, ) is necessary in order to make these new urban projects financially sustainable for the development corporations charged with building them. In the context of China's real‐estate market, Chang and Sheppard () have highlighted how place marketing is crucial to the business case made for eco‐cities as investments in the era of ‘green capitalism'.…”

Advertising through UAVs: Optimized path system for delivering smart real‐estate advertisement materials

“…3,6,9,16 The use of billboards, signboards, and banners is also a prominent technique for real-estate advertisements. 4,10,17 Some researchers have highlighted the use of personalized emails and calls or text messages for advertising properties. 7,12 Other media for smart real-estate advertisements include using electronic and Internet media, such as websites, social media, and other digital technologies.…”

“…The literature in this context has shown the use of wide advertisements methods, including placing ads and notices in magazines, brochures, newspapers, digests, and other print media 3,6,9,16 . The use of billboards, signboards, and banners is also a prominent technique for real‐estate advertisements 4,10,17 . Some researchers have highlighted the use of personalized emails and calls or text messages for advertising properties 7,12 .…”

City Marketing and City of Tangiers: Case of National Film Festival in Tangiers – Morocco

“…Usually, when we talk about city marketing or any of the similar concepts, we extend our understanding to the urban areas: those maybe cities, town, regions, territories… In a world where only the best win, and in a space where the error pays dear, everyone tries to use the most common and most used solution in order to stand. The practice of this solution can book as good as unpleasant surprises if mismanagement [56][57][58][59][60][61][62][63][64][65][66][67][68][69][70][71][72][73].…”