“…Such materials have a “memory” in that they can “remember” deformations occurring from time −∞ up to the present observation time, t. Since ω ~ 1/t, G*(ω) should be known on interval frequencies that are as wide as possible. Fortunately, this is not a grave constraint because many materials belong to the set of rheologically simple materials 3,7,9 in which time–temperature superposition (tTs) can be used 7,8 . The complex modulus, G*(ω), is given in two forms 10 : where δ(ω) represents the phase shift between the shear stress and the shear strain, or where the storage modulus G'(ω) is related to the average energy stored and released per cycle and the loss modulus G"(ω) is related to dissipation in a complete cycle.…”