“…First, net income divided by total revenue is variably referred to as margin (Coe, 2011;Hager, 2001;Hodge & Piccolo, 2005;Keating et al, 2005;Trussel et al, 2002;Tuckman & Chang, 1991), operating margin (Greenlee & Trussel, 2000), net operating results (Chabotar, 1989), stability (Trussel & Parsons, 2008), sustainability (Ryan & Irvine, 2012), and profitability (Keating & Frumkin, 2001;McLaughlin, 2009;Zeller, Stanko, & Cleverley, 1996). First, net income divided by total revenue is variably referred to as margin (Coe, 2011;Hager, 2001;Hodge & Piccolo, 2005;Keating et al, 2005;Trussel et al, 2002;Tuckman & Chang, 1991), operating margin (Greenlee & Trussel, 2000), net operating results (Chabotar, 1989), stability (Trussel & Parsons, 2008), sustainability (Ryan & Irvine, 2012), and profitability (Keating & Frumkin, 2001;McLaughlin, 2009;Zeller, Stanko, & Cleverley, 1996).…”