A review on ethical concerns in big data management

Abstract

In the contemporary digitalised age, big data analytics have enabled organisations to automate and analyse multiple sources of data and information quickly such that it facilitates optimised decision making process that help in achieving organisational goals. While, from a strategic perspective analysing of the data for eventual analysis is vital, given the availability of varieties of data that can be accessed from multiple media sources makes big data management highly challenging. Moreover, given that big data analyses data very fast, it enables access to data-information which could compromise (either inadvertently or deliberately) individual privacy, be misused, etc. raising ethical issues concerning the sharing and usage of data. To address these concerns on ethicality in big data management, this study proposes to use a simple 'stakeholders-ethics-framework' to develop a 'stakeholder analysis approach framework' suggestive be linked to sustainability guidelines that help towards a sustainable big data industry, is assumed.

Systematic Mapping Study of Tools to Identify Emotions and Personality Traits

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“…Hospitality is one of the pioneer sectors that has adopted this technology to create novel services such as smart hotel rooms, personalized services etc. [11]. While digital data enable organisations access to huge volumes of information that can have strategic implications, its rapid evolution and adoption at large has prompted researchers to raise questions on the ethicality involved in the sharing and usage of big data [12].…”

A trust-based crowdfunding campaign marketing framework: theoretical underpinnings and big-data analytics practice

“…In this context, it is worth highlighting that while big data analytics may serve as a valuable source for relevant assessments and their resulting marketing strategies, it should be employed ethically while avoiding infringement on privacy and misuse of information harvested (Nair, 2020). Specifically, in the case of the TCMF, sensitive information about relationships and trustworthiness of individuals is assessed and needs to be developed with necessary sensitivities.…”

“…Such services can come at a premium, and may also represent additional revenue streams for otherwise, cash-strapped platforms operating on small success-based commissions. Regardless of the commercial value developed through such applications of big data analytics, platforms should ensure ethical practice when collecting, analysing, and interpreting insights into recommendations, while avoiding infringement on individual privacy or misuse of information (Nair, 2020).…”