A Review of Usage and Applications of Social Media Analytics

Abstract

This paper presents the report of a social media analytics (SMA) review. The review conducted to find out the methods and tools used in social media analytics, types of social media platforms which the SMA are performed and the field which SMA has been performed. Social media contains a lot of user uploaded data in different formats like text, images, photos, video etc. These large volumes of data are converted in meaningful information which can be understood using different methods and tools which are called social media analytics. A literature review of articles published between 2010-2020 has been conducted using articles obtained from reputable databases IEEE Xplore, ACM digital, Emerald insight, Springer Link and Science direct. A number of 44 articles have been selected for review from 110 retrieved papers. The paper has been reviewed according to the study objectives. The study found that SMA tools and techniques which have been used are sentiment analysis, youtube analytics, visible intelligence, IBM Watson tool and predictive models. The social media platforms which were mostly used are twitter, facebook, youtube, trip advisor and blogs. SMA has been observed in different fields like agriculture, politics, health, social and business sector.

Social Media Strategy Processes for Centralized Payment Network Firms after a War Crisis Outset

“…Garg et al [104] found that social media analytics, by harvesting customers' engagement role, could significantly improve business performances and digital marketing outcomes. Social media analytics involve key components that allow business organizations to gather useful information regarding customers' segments and are also efficiently utilized for marketing business processes [105]. By modeling social media analytics, business marketers can gain insights for their digital marketing campaigns depending on their market characteristics [106].…”

A Review on Current Trends and Applications of Social Media Research in Sri Lanka

“…Noteworthy incidents, such as the spread of rumors on social media leading to panic buying during the COVID-19 epidemic and the dissemination of misinformation triggering ethnic conflict, highlight the importance of understanding social media usage patterns in the current information age. While innovative researchers and business experts worldwide have been exploring new approaches for gathering, combining, and analyzing vast amounts of social media data [1][2], it remains unclear if similar studies have been conducted in the Sri Lankan setting. Therefore, this study aims to address this gap by offering a comprehensive review of social media research conducted in Sri Lanka, providing unique insights on the most popular sectors in which social media research has been conducted, prevalent data analytic techniques utilized in such studies, and social media platforms that have generated the most discussion among the research community.…”

“…Several literature reviews exist on social media applications, analytics, and their effects concerning various fields. Examples include systematic literature reviews that discuss techniques, software tools and platforms for social media analytics [1][2][5][6] and review articles that focus on domains such as education [7][8], health [9], politics [10], disaster management [11] and business and innovation [12]. Although there are several literature reviews on the data and usage of social media in different application fields, we could not locate any that discussed the general trends and applications of research on social media usage concerning a specific country.…”

Using social media analysis to study population dietary behaviours: A scoping review

“…18 The applications for social media analysis are seen in a variety of industries including healthcare, marketing, politics, sports, media, finance and agriculture. 19 It is commonly used to gain insights on population attitudes and behaviours as well as gain feedback for a particular product or service. 20,21 Studies have also demonstrated the predictive power of social media analysis which, for example, can be used to forecast public attendance of major events and predict election outcomes.…”

“…The applications for social media analysis are seen in a variety of industries including healthcare, marketing, politics, sports, media, finance and agriculture 19 . It is commonly used to gain insights on population attitudes and behaviours as well as gain feedback for a particular product or service 20,21 .…”