Abstract:This paper reviews the impact of the shareholdership and stakeholdership models in guiding managers through the most appropriate way of delivering business objectives. The shareholder model is the traditional Anglo-American system of corporate governance, which focuses on the maximisation of shareholder wealth, while the stakeholder model is considered to be exemplified by the German system of corporate governance and focuses on meeting the needs and expectations of a wider range of stakeholder groups. The res… Show more
“…Thus, lack of communicating the sponsorship to target stakeholders (shareholders) might be another reason that explains the results of the study. Contrary to the stakeholder perspective that embraces accountability and communication as two basic elements of corporate governance (Nwanji and Howell, 2007), international sponsoring firms do not seem to take into account the interests of their shareholders nor communicate their business investments to them. Consequently, an under‐exploitation phenomenon of the opportunities provided by a sponsorship investment becomes apparent here making a stakeholder approach even more imperative.…”
PurposeUsing a stakeholder perspective, this paper aims to investigate the effectiveness of sponsorship as a business investment by assessing the impact of sponsorship announcements on the shareholders' reactions of the sponsoring firms. These reactions are examined in two different occasions: in an international mega sport event such as the Olympic Games and in sport organizations such as sport federations/associations.Design/methodology/approachEvent study analysis by using multiple regression models and bootstrapping techniques were employed to study the effects of sponsorship announcements. The sample consisted of sponsors of the 2004 Olympic Games and sponsors of national sport federations.FindingsOverall, the results of the study did not indicate any significant effects of sponsorship announcements on the stock prices of sponsoring firms, suggesting that shareholders' reactions to this business activity are limited.Originality/valueThis is the first research initiative that utilizes a stakeholder approach in examining sponsorship effectiveness. The findings provide evidence that shareholders do not perceive sport sponsorships as business investments due to limited information provided by the sponsoring firms. In addition to theoretical and practical implications, the study proposes a new methodological approach in evaluating the impact of sport sponsorship. Multiple regression models applying bootstrap techniques to avoid data distribution and small sample problems are recommended.
“…Thus, lack of communicating the sponsorship to target stakeholders (shareholders) might be another reason that explains the results of the study. Contrary to the stakeholder perspective that embraces accountability and communication as two basic elements of corporate governance (Nwanji and Howell, 2007), international sponsoring firms do not seem to take into account the interests of their shareholders nor communicate their business investments to them. Consequently, an under‐exploitation phenomenon of the opportunities provided by a sponsorship investment becomes apparent here making a stakeholder approach even more imperative.…”
PurposeUsing a stakeholder perspective, this paper aims to investigate the effectiveness of sponsorship as a business investment by assessing the impact of sponsorship announcements on the shareholders' reactions of the sponsoring firms. These reactions are examined in two different occasions: in an international mega sport event such as the Olympic Games and in sport organizations such as sport federations/associations.Design/methodology/approachEvent study analysis by using multiple regression models and bootstrapping techniques were employed to study the effects of sponsorship announcements. The sample consisted of sponsors of the 2004 Olympic Games and sponsors of national sport federations.FindingsOverall, the results of the study did not indicate any significant effects of sponsorship announcements on the stock prices of sponsoring firms, suggesting that shareholders' reactions to this business activity are limited.Originality/valueThis is the first research initiative that utilizes a stakeholder approach in examining sponsorship effectiveness. The findings provide evidence that shareholders do not perceive sport sponsorships as business investments due to limited information provided by the sponsoring firms. In addition to theoretical and practical implications, the study proposes a new methodological approach in evaluating the impact of sport sponsorship. Multiple regression models applying bootstrap techniques to avoid data distribution and small sample problems are recommended.
“…One of the criticisms is on the performance of these companies due to the lack of a corporate governance (CG) mechanism, that is, a majority of these corporations have substantial government ownership (Wu 2007). Property rights theory suggests that private companies perform more efficiently and profitably than SOEs (Boardman & Vining 1989) due to the need for SOEs to fulfill the profit maximization objective (shareholder theory) and the social welfare objective (stakeholder theory) (Nwanji & Howell 2007). In contrast, private enterprises focus more on the efficient intra-firm allocation of resources to maximize profit (Boubakri et al 2005a).…”
“…The implementation of CSR on growing issues is also something to anticipate. David and Foray [7], McElroy [8], Sneider et al [9], Nwanji and Howell [10], Husted and Allen [11], Turker [12], Vilanova et al [13], Melo and Garrido-Morgado [14], Kumar [15] by addressing society's needs and demands through the inclusion of CSR-related. activities, firms are able to provide better products and services.…”
PT. Indonesia Power PGU Semarang is a company that provides national electricity energy needs. The Company as a State-Owned Enterprise (SOE) is obliged to carry out activities intended as a form of commitment to the environment. The activities are packaged in the form of community development and corporate social responsibility. The activity is carried out as a form of compliance as a state-owned enterprise on the advice of the government, in addition also as a way to establish good relations with the community and secure the company's business operations, benefit obtained by Indonesia Power from the implementation of these activities is mainly in the relationships and good relations of various parties involved in csr activities. The ease of access to licensing from various parties is also felt. Although this is not in material form, but these are three things that cannot be easily obtained if the company does not have the faith or desire to build good relationships with the relevant stakeholders. This study aims to determine the level of stakeholder satisfaction in the motivation, planning and implementation of PT. Indonesia Power Semarang PGU.
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