A review of the evolving conceptualization of internationalization from a global value chain perspective

Abstract

Purpose The purpose of this paper is to reveal the assumptive concept of internationalization because it is discussed and understood in the international business (IB) literature. This paper develops a framework to reconceptualize internationalization in the context of global value chain (GVC) and sustainability. Based on this conceptual framework, this paper aims to formulate interrelated propositions to define internationalization. Design/methodology/approach This paper reviews the assumptive conceptualization process based on empirical evidence obtained through qualitative, illustrative and descriptive content analysis methods. Through the collection and qualitative content analysis of milestone papers, this paper demonstrates the fragmentation of the concept of internationalization. This paper reviews the evolving nature of the concept of internationalization, analyzing the accumulative issues associated with defining internationalization, as well as its potential future development. Findings This paper introduces a dynamic perspective on the evolving nature of the concept of internationalization and argue there is a need to reconceptualize internationalization in the context of the GVC and sustainability. Originality/value After reviewing the context in which the term “internationalization” has been applied and taking into consideration the current trends in the IB, this paper formulates an updated definition of the term internationalization. This paper offers a viewpoint on the future direction of the concept of internationalization in light of the growing importance of sustainability within IB.

The patterns of the past and future agenda in international branding: a literature review

“…Despite the rising importance of international branding in the global arena, the existing literature has yet to provide a holistic scholarly review of the domain. To address this gap, a semisystematic literature review was chosen to provide an understanding of the research on international branding (Snyder, 2019), following similar studies in the international branding and IB fields (Üner et al , 2022; Whitelock and Fastoso, 2007). This method is used to explore how a selected field has progressed over time and developed across research traditions (Snyder, 2019).…”

Role of green innovation and sustainable supply chain management in firm internationalization

“…Melin (1992) also critically reviews the research literature on internationalization and considers internationalization as a strategic process as endorsed, later, by Kamakura et al (2012) as well. More recently, Üner et al (2022) propose that internationalization needs a new perspective now and this perspective should be aligned with increasing sustainability awareness. Particularly, firm internationalization in influenced by its context – country, environmental, institutional, political and social (Child et al , 2022).…”

Optimising international trade: the examination of Incoterms selection by exporters and importers

“…In international business, uncertainty and risks strongly affect entry mode choices. Though multinational enterprises (MNEs) are expected to achieve sustainability in their regular operations, investments and strategies (Üner et al , 2023), they face increased risks due to the weaker institutional environment in emerging economies (Dang et al , 2020). However, Incoterms can also work as a tool for risk management in export (Müllner, 2016).…”