We introduce a new general TV regularizer, namely, generalized TV regularization, to study image denoising and nonblind image deblurring problems. In order to discuss the generalized TV image restoration with solution-driven adaptivity, we consider the existence and uniqueness of the solution for mixed quasi-variational inequality. Moreover, the convergence of a modified projection algorithm for solving mixed quasi-variational inequalities is also shown. The corresponding experimental results support our theoretical findings.