A Review of Corporate Social Responsibility in Shaping the Brand Value in Context to the Spending on Rural Urban Development

Abstract

Corporate social responsibility can be a narrative in many different ways, from one's personal and social intentions to coming together to forge toward the collective goals of empowerment. Corporate social responsibility is already on its way to replace human social responsibility. The study involves the study of the standing on CSR activity and its relationship between CSR spending and value creation. This article, however, argues that much of the past literature reviewed the complex process of interaction and negotiation evolving between businesses and consumers. This study is focusing on reflecting a clearer picture of brand interaction, challenges, and exchanges within the disclosure and consumer perception of CSR. Then, the chapter will identify the relationship between CSR and value creation. In this chapter, the authors are going to discuss the practical and theoretical implications, as well as give suggestions for future research.