“…As the education level of the people increases, the level of happiness also increases in a positive way. Although there are studies demonstrating that the voluntary simple lifestyle varies in terms of demographic characteristics (Cengiz & Torlak, 2021;Çınar, 2021;Eimermann et al, 2021;Kury, 2000;Özgül, 2011), there are also studies in the literature (Cengiz & Torlak, 2021;Johnston & Burton, 2003;Kury, 2000). When we study the conspicuous consumption literature in terms of demographic characteristics, it is seen that there are differences based on the education level (Özkan-Pir & Karaduman, 2017), age (Boğa & Başcı, 2016) and gender (Bagwell & Bernheim, 1996;Kruger & Kruger, 2018;O'Cass & McEwen, 2004;Segal & Podoshen, 2013).…”