A research on the evaluation of consumers’ voluntary simplicity lifestyle tendency in the Covid-19 period

Abstract

The main purpose of this study is to examine the tendency of consumers towards voluntary simple lifestyle in the period of Within the scope of this purpose, in the study, firstly the literature on the subject has searched and then, through the online survey method, it has been tried to reveal the tendency of the consumers towards the voluntary simplicity lifestyle in the Covid-19 period. As a result of the study, it can be stated that consumers have been in a positive tendency in planned shopping, simple life and longevity since the Covid-19 period. In addition, according to the results from the study, it can be claimed that planned shopping, simple life, longevity, self-sufficiency and material wealth factors differ statistically significantly according to some demographic variables.

Gönüllü Sade Yaşam Tarzı ve Gösterişçi Tüketimin Mutluluk Üzerindeki Etkisi

“…As the education level of the people increases, the level of happiness also increases in a positive way. Although there are studies demonstrating that the voluntary simple lifestyle varies in terms of demographic characteristics (Cengiz & Torlak, 2021;Çınar, 2021;Eimermann et al, 2021;Kury, 2000;Özgül, 2011), there are also studies in the literature (Cengiz & Torlak, 2021;Johnston & Burton, 2003;Kury, 2000). When we study the conspicuous consumption literature in terms of demographic characteristics, it is seen that there are differences based on the education level (Özkan-Pir & Karaduman, 2017), age (Boğa & Başcı, 2016) and gender (Bagwell & Bernheim, 1996;Kruger & Kruger, 2018;O'Cass & McEwen, 2004;Segal & Podoshen, 2013).…”

Post-COVID-19 Consumers’ Cautious and Virtuous Mindsets: New Marketing Opportunities for Positive Social Change

“…Here, these motivations are organized also into five categories as Figure 3 illustrates. Although a broader range of motivations are possible to project, e.g., shifting to online channel permanently, voluntary simplicity, more fitness activities, increased consumption of entertainment media, cocooning, increased levels of self-care ( Çınar 2020 ; Kotler 2020 ; Sheth 2020 ; Sorrentino, Leone and Caporuscio 2022 ), the present essay focuses on the five that engender most directly and most logically from the five perspectives (as the following description will show) and some of which are also the ones not identified in prior literature. As this paper describes these perspectives, Figure 4 and the following discussion will outline marketers’ opportunities to respond to these consumer behavior trends.…”