A Research on Strategic Narratives of Chinese Naturalized Soccer Athletes: How Chinese, English& Japanese Mainstream Media Say?

Abstract

The purpose of this research is to explore the differences among the coverage on "Chinese Naturalized Soccer Athletes" from Chinese, English& Japanese media. By examining 93 multi-type pieces of news within the frame constituting "policy narrative" "system narrative" and "identity narrative", our research finds that a) news from Chinese, English, and Japanese media differentiates from content, genres and conflicts, b) common ground of the three types of reports is based on the "stable consensus" of grades and performance as the main index, c) strategic communication on sports should be constructed systematically by actors in this field. This study highlights how social institutions (government, policy, regulation, etc.), media, newsroom and readers construct the image of "Naturalized Athletes" while contribute to "strategic communication" by the analysis of three main dimensions. Possible explanations and discussions are shown as followed.