A representação coletiva dos bares e restaurantes “pé-na-areia” produzida pelo dispositivo TripAdvisor: o caso de Aracaju-Sergipe

Abstract

ResumoEm Aracaju (SE), os bares "pé-na-areia" são uma atração importante para o mercado do turismo na cidade. Este artigo parte do princípio de que as avaliações escritas sobre os bares e publicadas no dispositivo TripAdvisor são representações coletivas que expressam um consenso compartilhado sobre o que significa ir a um bar na praia em Aracaju. O conteúdo de 200 avaliações dos dois bares "pé-na-areia" melhor ranqueados no TripAdvisor foi analisado. O enquadramento resultante dá ênfase à comida, ao atendimento e à estrutura e é permeado por relatos sobre a experiência e a definição geral do bar. Avaliações relativas ao preço e à localização ocupam um espaço marginal. O aspecto menos citado é o entorno no bar (o mar e a praia), evidenciando uma associação direta com o consumo no bar e a dissociação com a percepção de interação com a natureza. Palavras-chave: Bares pé-na-areia, Representação Coletiva, TripAdvisor, Aracaju.

Markets on the edge: Beach kiosk TripAdvisor consumer online reviews as dataset to compare Australian and Brazilian beachfront collective representations

“…Figure five shows a word cloud with the most cited words in the Beach and Scenario category for the Brazilian kiosks. Reinforcing the conclusions of a previous paper published by Sartore (2017), the lack of units of meaning associated to this category shows that the beach kiosk consumer experience is highly dissociated from experiences in nature 32 . In the Australian beach kiosk TWRs there are more mentions to the beach view as being something "great", "amazing", "lovely", "outstanding", "stunning", etc.…”

“…Beachfronts are intriguing places. Once only wild and exotic, beaches have incorporated diverse uses over the years, becoming places for leisure, curing diseases, transgressing laws (CORBIN, [1988] 1990; URBAIN, [1994] 2002; AZEVEDO, 2008), and commerce (SPEARRITT, 2003;SARTORE, 2017). In Brazil, we find beach kiosks among the many typical commercial façades of the beach.…”

“…Sartore (2017) presents a complementary analysis of 138 pictures that were attached to the analysed TWRs showing that most of them (100) portrayed the kiosk's infrastructure, its food and beverages, while only 10 portrayed exclusively the beach or the surrounding nature. 33 Another field observation, including photographs, was undertaken in December 2017.…”

Economic Evaluation Rationalities: How Life Trajectories Shape Beach Commerce as Seen Through the Bourdieusian Framework

“…TripAdvisor has increasingly become a topic of interest among researchers who study tourism through the lens of sociology. (Vasquez, 2010;Sartore, 2017). Our focus in this paper coincides with the works of Beuscart, Mellet and Trespeuch (2016) and Cardon ( 2015) that explore TripAdvisor's performative role in changing the way owners manage their restaurants and hotels.…”

“…The website "CNN travel" ranks the best 50 beach bars around the world and refers to them as places on the sand level or near the shoreline, having a full view of the ocean (Gerrie, 2013) 2 . Beach bars are unique touristic places as they offer the possibility to enjoy the sea, drink alcoholic beverages, eat fresh seafood, all with "toes on the sand" (Sartore, 2017).…”