A Reply to Beatriz Plaza’s ‘The Guggenheim‐Bilbao Museum Effect’

Gomez, Mari; González, Sara

doi:10.1111/1468-2427.00351

Cited by 46 publications

(21 citation statements)

References 8 publications

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“…The museum has certainly been successful in changing the image of Bilbao and Plaza (2000) argues that it has generated flows of tourists in a place where these did not exist. However, Gomez and Gonzalez (2001) note that what never happened was the economic revitalization of the city, regarded as an almost automatic outcome of such projects. So, the design might be arresting and the tourists might have followed but the museum has not brought the regeneration that was promised (see for a critique Evans, 2006).…”

Section: Technique 3: 'Flagship Building and Signature District'mentioning

confidence: 99%

Hijacking culture: the disconnection between place culture and place brands

Kavaratzis

Ashworth

2015

Town Planning Review

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This article argues that the dominant understanding of culture within place branding is inadequate and leads to disconnection between local culture and the place brand. The article discusses significant tensions arising from an evident oversimplification of the relationship between place brands and culture. This relationship is reconstructed through a re-appreciation of its complexity and reciprocity. The article provides a refined appreciation of the role of place brands in the production of culture as well as of the cultural nature of place brands and explores the implications of such thinking. Synergies are found in clarifying the formation and function of place brands as cultural phenomena, and, particularly, in understanding the link that culture provides between locals, their place and its brand. The simultaneous consideration of culture in, for and of the place and the related analytical, strategic and participatory aspects of place branding are highlighted as resolutions to the evident tensions.

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Section: Technique 3: 'Flagship Building and Signature District'mentioning

confidence: 99%

Hijacking culture: the disconnection between place culture and place brands

Kavaratzis

Ashworth

2015

Town Planning Review

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“…Th e case study presents a unique concept in post-industrial city revitalization which includes both the cultural fl agship projects in restructuring former industrial areas, similar to cases of Dundee (Di Domenico & Di Domenico, 2007), Glasgow (Murphy & Boyle, 2006) and Bilbao (Gomez & Gonzalez, 2001;Gomez, 1998), as well the revitalization of old coal mining area with the world heritage status, similarly to the Rhine-Ruhr region (Ćopić, et al, 2014;Prossek, 2006). Th e cultural development in the presented case study is coordinated at the regional level, similarly to the development in Sicily (Le Blanc, 2010) and Nuremberg (BialkWolf, Pechlaner, & Nordhorn, 2013), while innovative IT is used to facilitate strong stakeholder engagement, similarly to the case of Genova (Chiabai, Paskaleva, & Lombardi, 2013).…”

Section: Literature Reviewmentioning

confidence: 99%

“…Th e three main core strengths of the cultural development strategy in the Nord-Pas-de-Calais are the presence of an internationally renowned museum (Louvre) in Lens, the WHS designation of the old mining basin, and the former European Capital of culture status of the city of Lille. While the internationally acclaimed museum presence has a proven positive impact on the recognition of the destination in the international cultural tourism market (Gomez & Gonzalez, 2001), the impact of the WHS status has been somewhat disputed and controversial, and does not seem to contribute signifi cantly to the international recognisability (Poria, Reichel, & Cohen, 2013), except in the case of developing nations (Ryan & Sari, 2011). However, there is an undeniable attractiveness of the Nord-Pas-deCalais old mining basin on one side, and an international market for industrial heritage tourism (UNWTO, 2011) on the other side.…”

Section: Literature Reviewmentioning

confidence: 99%

The Case of Louvre-Lens: Regional Regeneration Through Cultural Innovation

Borina¹,

Paunović²

2015

Proceedings of the Singidunum International Tourism Conference - Sitcon 2015

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Abstract:The principal aim of this paper is to investigate the relocalization process of the world famous Louvre museum into an ex-coal mining region in the northern France. The further analysis has shown that the project is embedded into the wider regional cultural innovation policy. This policy, apart from development of Louvre-Lens museum, also focuses on development of the cultural offer in the ex-coal mining zone through the WHS (World Heritage Status), as well as in Lille-the former (2004) European capital of culture. All three cultural attractions are located in the region of Nord-Pas-de-Calais. An important part of the regional policy was the promotion and active development of cooperation between all three regional cultural partners, as well as active involvement with various cultural and tourism stakeholders. The development pursued primarily social and cultural objectives attempting to revitalize an ex-coal mining region which suffered high unemployment rate due to deindustrialization.

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“…Using an exciting new building as a marketing ploy works fine in the short term-until someone else builds an even flashier building to lure tourists there. This was the case with the Bilbao Guggenheim, where associated employment, tax revenues, and value added generation have all decreased approximately 30% since the museum's opening in 1997 (Gómez & González, 2001). With so many cities engaging in the cultural tourism game, the competition is destined to become even fiercer.…”

Section: Pitfallsmentioning

confidence: 99%

Toronto’s Cultural Renaissance

Jenkins

2005

Canadian Journal of Communication

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Toronto is experiencing a building boom, with eight major cultural construction projects in the works. These new monuments, part of what the City of Toronto calls its "Cultural Renaissance," are intended to bolster the city's reputation as an international economic and cultural capital. Albeit architecturally important, these buildings are better understood in the context of contemporary patterns of global economic competition and the changing role of culture in capitalist production. They also assert national identity and reflect a reorientation of Canadian cultural policy. This paper analyzes Toronto's "Cultural Renaissance" in light of changing cultural policies at the municipal, provincial, and federal levels, examining the role these new buildings will play in terms of promoting cultural tourism, city "branding," and nationalism.Résumé : La ville de Toronto connaît actuellement un boum immobilier comprenant huit projets culturels majeurs. Ces nouveaux monuments, qui feront partie de ce qu'elle appelle une « Renaissance culturelle », visent à accroître la réputa-tion de la ville en tant que capitale économique et culturelle internationale. Ces immeubles sont importants du point de vue architectural, mais leur fonction se comprend mieux dans le contexte de la concurrence économique mondiale actuelle et du rôle changeant de la culture dans la production capitaliste. Ils affirment en outre l'identité nationale et reflètent une réorientation de la politique culturelle canadienne. Cet article analyse cette « Renaissance culturelle » torontoise à la lumière des politiques culturelles changeantes aux niveaux municipal, provincial et fédéral, examinant le rôle que ces nouveaux immeubles joueront dans la promotion du tourisme culturel et du nationalisme et dans la mise en valeur de la ville en tant que « marque ».

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A Reply to Beatriz Plaza’s ‘The Guggenheim‐Bilbao Museum Effect’

Cited by 46 publications

References 8 publications

Hijacking culture: the disconnection between place culture and place brands

Hijacking culture: the disconnection between place culture and place brands

The Case of Louvre-Lens: Regional Regeneration Through Cultural Innovation

Toronto’s Cultural Renaissance

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