This paper aims to present, dene and structure the car rental eet management problem, which includes operational eet management issues and problems traditionally studied under the revenue management framework. The car rental business has challenging and distinctive characteristics, which are mainly related with eet and decision-making exibility, and that render this problem relevant for academic research and practical applications. Three main contributions are presented: an in-depth literature review and discussion on car rental eet and revenue management issues, a novel integrating conceptual framework for this problem, and the identication of research directions for the future development of the eld.