A reinterpretation of the principles of CSR: a pragmatic approach

Abstract

Theories of Corporate Social Performance (CSP) have been criticized for lacking a clear normative theory of business in society capable of prescribing how management practice can reasonable move from 'what is' to 'what should be'. This paper argues for a pragmatic approach to the role and responsibility of business in society in which the normative deficiencies of CPS theory can be strengthened through democratic iterations over some or the other ethical treatise, and thus come to constitute a justifi ed foundation for companies' efforts in the societal arena. We illustrate our approach to a normative theory of business in society by reinterpreting the principles of corporate social responsibility (CSR) -constituting the normative foundation of CSP theory -from the vantage point of sustainable development.

CSR for Clients’ Social/Environmental Impacts?

“…Scherer and Palazzo (2007, p. 1196) also argue that the idea where different claims from different stakeholders (on an organisation) would be legitimate ‘seems to be an illusory idea, considering that modern society exhibit a plurality of particular and conflicting moralities’. Nevertheless, organisations are increasingly being judged by their level of contribution in addressing issues such as global poverty and climate change through their core business operations (Blindheim & Langhelle, ). Extra curricula activities or non‐core business ventures, such as philanthropy related projects, are commendable but direct and indirect social and environmental impacts of core business products and services ought to be prioritised.…”

Corporate Reputation: A Combination of Social Responsibility and Industry

“…Our definition of CSR is in line with the one of McWilliams and Siegel (2001): 'actions that appear to further some social good, beyond the interests of the firm and that which is required by law'; and that of Blindheim and Langhelle (2010) who argue that CSR emerged as a recognition that business activities affect societal interests ('for instance economic, cultural, environmental and social systems').…”

Are Family Small‐ and Medium‐Sized Enterprises More Socially Responsible Than Nonfamily Small‐ and Medium‐Sized Enterprises?

“…CSR policies have an impact on firm decisions and firm performance (Blindheim & Langhelle, ; Küpers, ). In this light, Carroll () underlined how important CSR is for understanding corporate obligations and duties toward society.…”