A regulatory-focused perspective on philanthropy: Promotion focus motivates giving to prevention-framed causes

Bullard, Olya; Penner, S. Brian

doi:10.1016/j.jbusres.2017.06.013

Cited by 22 publications

(25 citation statements)

References 42 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…This finding indicates that a non-fit between Name and Definition Frame (i.e., Degrowth and Promotion) was more likely to increase participants' support for the social-economic model than a fit (i.e., Degrowth and Prevention). This pattern is similar to what has been observed in the literature (e.g., Bullard & Penner, 2017) but is not aligned with theorizing about regulatory fit (e.g., .…”

Section: Discussion Keep Degrowth or Go Rebirthsupporting

confidence: 81%

“…Additionally, it is worth noting that the literature reveals that some boundary conditions to the "persuasion through regulatory fit" paradigm may also apply (e.g., Malaviya & Brendl, 2014). For instance, some findings indicate that prevention (vs. promotion) framing may be motivating to individuals who are chronically promotionfocused (Bullard & Penner, 2017). Contrary to the regulatory fit effect hypothesis, such findings thus suggest that a fit between message frame and regulatory focus of the audience can be less persuasive in some circumstances.…”

Section: The Role Of Regulatory Fit In Communication About a Degrowthmentioning

confidence: 99%

See 1 more Smart Citation

Keep Degrowth or go Rebirth? Regulatory focus theory and the support for a sustainable downscaling of production and consumption

Krpan

Basso

2021

Journal of Environmental Psychology

View full text Add to dashboard Cite

show abstract

Section: Discussion Keep Degrowth or Go Rebirthsupporting

confidence: 81%

Section: The Role Of Regulatory Fit In Communication About a Degrowthmentioning

confidence: 99%

Keep Degrowth or go Rebirth? Regulatory focus theory and the support for a sustainable downscaling of production and consumption

Krpan

Basso

2021

Journal of Environmental Psychology

View full text Add to dashboard Cite

show abstract

“…Similarly, literature on donor motivations reinforces the importance of maximizing perceived impact through communications and appeals aimed at concretizing the outcomes of a donation (Bullard et al, 2017).…”

Section: Relationshipsmentioning

confidence: 98%

Finding a Digital Solution to Help Improve Donor Lifetime Value and Retention in the Nonprofit Industry

Wise¹

2023

Preprint

View full text Add to dashboard Cite

It is commonly understood that attracting a new donor is costlier than investing in an existing relationship. Yet, for the past 12 years the nonprofit industry has relied mostly on new donors while losing more than half of their existing donor base every year. This is an increasingly concerning trend within the nonprofit industry. With the donor base in Canada continuing to age and shrink, nonprofits are facing the need to reach and retain a new group of donors largely unhappy with the way they are being engaged, or not engaged, by nonprofit organizations. Using the Lean Startup methodology, in combination with Customer Discovery research techniques, this project uncovers the common challenges and barriers preventing organizations from improving retention of donors, and arrives at a solution to help address some of these common challenges and barriers.

show abstract

“…A plethora of research about charitable giving has proved that the design of fundraising messages affects individuals' charitable giving intentions (e.g., Bendapudi et al, 1996;Chang & Lee, 2009;Small & Verrochi, 2009). As an important part of the fundraising message, the phrasing of charitable causes has gained much attention in previous research (e.g., Bullard & Penner, 2017;Chang, 2014;Chang & Chen, 2019). However, this study offered a new angle to explore the design of fundraising messages, namely the phrasing of monetary donation requests.…”

Section: Theoretical Contributionsmentioning

confidence: 99%

How does money phrasing influence intention to donate: The role of construal level and fit

Chen

2021

Psychology and Marketing

View full text Add to dashboard Cite

Charitable causes and monetary donation requests are two indispensable components of fundraising messages. A wealth of research focused on the effect of charitable cause phrasing on donation. However, few researchers explored the phrasing of monetary donation requests associated. Since past research suggested that different money phrasing could activate different construal levels, we propose that if the construal levels activated by charitable cause and money phrasing are aligned (misaligned), charitable giving intentions and amount may increase (decrease). In a series of six studies, we adopt various manipulations of charitable cause phrasing and monetary donation request phrasing, examine different donation targets, and measure donation intentions and amount. We verified the proposed fit effect that if participants encountered low construal level charitable causes, they would engage in higher donation intentions when the monetary donation request phrasing triggers a concrete mindset (i.e., a specific amount of money with specific usage) rather than an abstract mindset (i.e., a specific amount of money), while if they encountered high construal level charitable causes, this impact reversed.

show abstract

A regulatory-focused perspective on philanthropy: Promotion focus motivates giving to prevention-framed causes

Cited by 22 publications

References 42 publications

Keep Degrowth or go Rebirth? Regulatory focus theory and the support for a sustainable downscaling of production and consumption

Keep Degrowth or go Rebirth? Regulatory focus theory and the support for a sustainable downscaling of production and consumption

Finding a Digital Solution to Help Improve Donor Lifetime Value and Retention in the Nonprofit Industry

How does money phrasing influence intention to donate: The role of construal level and fit

Contact Info

Product

Resources

About