A Real-Time Bidding Gamification Service of Retailer Digital Transformation

Kao, Chang-Yi; Chueh, Hao-En

doi:10.1177/21582440221091246

Cited by 4 publications

(1 citation statement)

References 30 publications

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“…Digitalization is the digitization of work processes and can be understood as a process of using digital technology and information to change the operation of individual institutions (Kao & Chueh, 2022). For example, before digitalization, an operation flow involves a series of manual counter processes from the face-to-face submission of a printed application to confirmation of the printed application.…”

Section: Basic Principles For Higher Vocational Colleges To Deal With...mentioning

confidence: 99%

Strategies for Talent’s Digital Competence Development at Higher Vocational Colleges for Digital Transformation

Zeng

2022

J Educ Health Sport

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Digital transformation has brought unprecedented opportunities and challenges to economic and social development, and the development of talent’s digital competence is of growing importance. Under an ideal situation, digitization, digitalization and digital transformation are three stages of gradual digital development. However, influenced by the difference in social and economic development among regions, higher vocational colleges, as an educational system closest to the labor market, vary by their own strengths and digital competence. From the perspective of game theory and based on the model of the boxed pig game, this paper provides strategies and suggestions for the cultivation of talent’s digital competence in terms of non-cooperative strategy at higher vocational colleges. The supply-demand model of talent’s digital competence cultivation is established to provide further suggestions for the top-down cooperation strategy among higher vocational colleges.

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Section: Basic Principles For Higher Vocational Colleges To Deal With...mentioning

confidence: 99%

Strategies for Talent’s Digital Competence Development at Higher Vocational Colleges for Digital Transformation

Zeng

2022

J Educ Health Sport

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Ethical Considerations in Gamified Interactive Marketing Praxis

Al‐Msallam

Hamari

2023

The Palgrave Handbook of Interactive Marketing

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Gamification with various designs is becoming a mainstay of interactive marketing, used to pervasively and holistically to in value-creating marketing practices. Beyond marketing, gamification is commonly seen as a technology, the effects of which are benevolent and which is often employed for sustainable ends such as the improvement of wellbeing, health, and sustainable work. However, as gamification commonly, either more or less directly, is related to attempts at affecting customers’ psychological states and continued engagement, a critical reflection of the ethical ramifications of gamification is crucial. Hazards such as manipulation, exploitation, psychological distress, and conflicts with cultural norms are considered as potential challenges that should be observed. Nevertheless, there is a current lack of examination of gamification’s ethical implications in the marketing context. In this chapter, the authors explore the ethical concerns related to using gamification as an interactive marketing tool, and examine how consumers shape their ethical judgement towards gamification. The authors also suggest various ways to help marketers, designers, and policymakers to minimize the unethical consequences of gamification, and ensure that companies will use gamification to compete both ethically and responsibly.

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