Generalized characteristic function games are a variation of characteristic function games, in which the value of a coalition depends not only on the identities of its members, but also on the order in which the coalition is formed. This class of games is a useful abstraction for a number of realistic settings and economic situations, such as modeling relationships in social networks. To date, two main extensions of the Shapley value have been proposed for generalized characteristic function games: the Nowak-Radzik [1994] value and the Sánchez-Bergantiños [1997] value. In this context, the present article studies generalized characteristic function games from the point of view of implementation and computation. Specifically, the article makes two key contributions. First, building upon the mechanism by Dasgupta and Chiu [1998], we present a non-cooperative mechanism that implements both the Nowak-Radzik value and the Sánchez-Bergantiños value in Subgame-Perfect Nash Equilibria in expectations. Second, in order to facilitate an efficient computation supporting the implementation mechanism, we propose the Generalized MarginalContribution Nets representation for this type of game. This representation extends the results of Ieong and Shoham [2006] and Elkind et al. [2009] for characteristic function games and retains their attractive computational properties.