Minimally invasive endoscopic therapy has come of age in the last decade. We now treat dysplastic Barrett's esophagus very effectively with endoscopic resection and radiofrequency ablation. Endoscopic submucosal dissection is increasingly used for early squamous cancers and also for spreading dysplasia within the esophagus. For locally advanced disease in both squamous and adenocarcinomas, chemoradiotherapy followed by surgery has, in the last few years, become a standard therapy [1]. But how do we help people who do not fit the criteria for surgery or who develop recurrent disease, for whom very few treatment options remain? In this edition of GIE, Yano et al continue their work in this area. They report here on their experience of photodynamic therapy (PDT) as a salvage therapy for patients who have previously undergone chemoradiotherapy for squamous cell cancer of the esophagus (REF GIE 2016).