A Quantitative ABCD Analysis of Coffee Industry Stakeholders

Abstract

Purpose: The purpose of this research is to better understand how to utilize coffee growers and their organizations in the future as well as the Coffee Industry stakeholders' roles in the usage of agricultural machinery in the Modern Agriculture program of the coffee industry. In this study, stakeholders participating in the creation of contemporary agricultural programs are examined in terms of their involvement, influence, interests, and connection patterns. It is envisaged that this research would provide insight into how to more effectively oversee the implementation of contemporary coffee industry programs. Design: The study uses a methodical strategy to examine the prior research, which includes looking up keywords, analyzing contributing elements, and applying the fundamental ABCD framework. The ABCD analysis establishes the pertinent score weights that are ascribed to each of the significant constituents under each parameter through the empirical data analysis of the agricultural stakeholders. The final step is to examine each element's total rating from a focus group in order to determine its overall evaluation. Findings: The ABCD analysis technique can be used by all parties involved in the coffee industry, according to the study. According to the quantitative analysis of the ABCD framework, advantages to stakeholders in the coffee industry were given a high weighting and subsequently came benefits from focus group participation. Originality: This article studies the numerous players in the coffee industry by heavily utilizing the ABCD analytical paradigm. Despite the fact that other ABCD analyses relating to various topics have been published, this study creates a space for original research in the area of coffee industry stakeholders by identifying the key elements of each problem. Type of Paper: Empirical Analysis.