A Qualitative Study of the Role and the Effects of Bus Exterior Advertising : Based on Industry Perspectives

Lee, Taejun David; Lee, Chong Min; Ko, Hanjun

doi:10.14377/kja.2014.4.15.33

Cited by 2 publications

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“…Advertisements should be kept visually clean and good looking while they are posted. The fact that the visual appeal of advertisements is declining was pointed out as a major problem [1]. Therefore, the purpose of this study is to specifically study the development and utilization of smart advertising media using convenient and efficient public transportation for small business owners.…”

Section: Introductionmentioning

confidence: 99%

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Development and Utilization of Smart Projected Beam Advertising System for Public Transportation

Kwon

2024

Teh. glas. (Online)

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The purpose of this study is to present and develop a practical advertising model that minimizes transport advertisements, indiscriminate banners and flyers, and logo light installation problems with smart advertisements using projected beams. In order to develop an integrated smart advertisement that is convenient and inexpensive for companies operating at night, the scope of the research is determined as a practical advertisement that identifies the problems of existing bus and taxi smart advertisements and the needs of customers. The smart projected beam advertisement that the author claimed is a customized advertisement that solves the advertising problems of customers and local governments in Korea based on business hours, locational information, and big data. The projected beam outdoor advertising system developed by the author was designed to reduce environmental and resource waste, avoid unnecessary advertisement exposure for consumers, and obtain necessary information for businesses. Moreover, it was developed to reduce advertising costs for businesses. This is a very appropriate solution as an alternative to reduce the night time flyers and banners that local governments in Korea are struggling with. Consumers can avoid unnecessary advertisement exposure and obtain customized information, while advertisers who use the service can directly insert their sales information into advertisements in real-time using various media at a low cost.

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Section: Introductionmentioning

confidence: 99%

“…For this reason, the following four research methods and scopes are established. 1) Analyze the concept of smart advertisement using traffic advertisement and project beam based on literature data. 2) Compare and analyze the problems of outdoor advertisements and seek solutions.…”

Section: Introductionmentioning

confidence: 99%

Development and Utilization of Smart Projected Beam Advertising System for Public Transportation

Kwon

2024

Teh. glas. (Online)

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A Convergence Exploration to Restrict Extension of OOH Advertising as Materialization of Borrowed City Phenomenon in Korea

Moon¹

2015

Journal of Digital Convergence

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To derive a check list of a borrowed city phenomenon, this discussion, through two cities subway OOH advertising in door, compared for convergence by segment analysis. First, discussions considered to be close to the topic of this discussion were arranged and summarized. Seoul and London were selected, and both sides of subway train doors in two cities selected, their states pictured and the images analyzed. As a result of comparison, in case of Seoul subway, the boundary between public information and commercial information(outdoor advertising) was very vague, so the borrowed city phenomenon was very generally analyzed. However, In case of London subway, its result was very contrary to that of Seoul. Eventually, Subway train doors of Seoul city as a borrowed city extracted check points of height, size, color, interval, space and permanency. Therefore in order to study serious discussion this contribution is necessity to limit thoughtless OOH advertising by these checklists in Korean cities.

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A Qualitative Study of the Role and the Effects of Bus Exterior Advertising : Based on Industry Perspectives

Cited by 2 publications

References 0 publications

Development and Utilization of Smart Projected Beam Advertising System for Public Transportation

Development and Utilization of Smart Projected Beam Advertising System for Public Transportation

A Convergence Exploration to Restrict Extension of OOH Advertising as Materialization of Borrowed City Phenomenon in Korea

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