A qualitative investigation into consumption of halal cosmetic products: the evidence from India

Abstract

Purpose India accounts for the third-largest Muslim population in the world after Indonesia and Pakistan. The previous studies about halal consumption have focused on the “food and money industry” only. Muslim consumers are prohibited from using alcohol, pork and other items in any form; the rising awareness among Muslims has led to the rapid growth in demand of halal cosmetic products around the globe. This paper aims to present a framework of halal consumers’ purchase and explores the factors that Indian consumers consider while buying halal cosmetics. Design/methodology/approach The authors carried out qualitative research (focus group discussion and in-depth interviews) in Delhi, Mumbai and Hyderabad to gain deeper insight from the respondents. Findings The study found that religiosity and increasing awareness about halal products acts as an influencer for individuals’ halal products consumption along with halal certification and growing education level of Muslim consumers. Originality/value The paper has been developed based on the original research work carried out among the halal Muslim consumers in the major Muslim population in metropolitan cities of Hyderabad, Mumbai and Delhi over the past year.

Consumer Behavior and Halal Cosmetic Product: Evidence in Palembang City

“…The halal labeling is a factor which becomes the consumers' decision in buying the beauty product. Consistent with the research (Anam et al, 2018;Shahid et al, 2018;Abd Rahman et al, 2015) found that the halal labeling has a significant correlation for the purchasing decision of the Islamic beauty product. It proves that the availability of the halal label on the cosmetics product has given a positive value which has a great opportunity in affecting the purchasing decision of the beauty product.…”

“…There is an positive and significant aspect namely competitive price, income, availability of the product and trusted halal certification. It is contrast with a research carried out by (Shahid et al, 2018;Abd Rahman et al, 2015) which found that the halal product selecting ignored the price and the income as the predictor variable.…”

“…Remembering that this product quality is related to the price and the income as a predictor variable, it is revealed in some previous researches which found that religionity and enhancement of awareness about halal product as influencer to consume personal halal product halal sertification and knowledge (Shahid et al, 2018, Abd Rahman et al, 2015.…”

Increasing Profitability of the Halal Cosmetics Industry using Configuration Modelling based on Indonesian and Malaysian Markets

“…The number of studies on modelling a firm's profitability has increased in recent years (e.g., Hirsch and Schiefer, 2016;Lee and Alnahedh, 2016;Hongwei et al, 2017;Islam and Khan, 2019). Some of them focused on cultural/religion-oriented markets from consumer perspective (Aisyah, 2017;Mustafar et al, 2018;Nawawi, Roslin and Hamid, 2018;Shahid, Ahmed and Hasan, 2018;Sriminarti and Nora, 2018;Putri, Daryanti and Ningtias, 2019). However, there is a paucity of research attempts modelling the profitability of halal markets from firm and industry perspectives.…”

The Impact of Halal at Thayyib and Consumption Ethics Impact on Economic Growth: An Economic Tafsir Al-Baqarah:168

“…Islam has detailed rules regarding consumption activities, which lead to the halal concept. Many studies of halal consumption activities have been carried out, but more studies discuss determinant factors in the consumption of halal products (Ali, Xiaoling, Sherwani, & Ali, 2017;Arsil, Tey, Brindal, Phua, & Liana, 2018;Asnawi, Sukoco, & Fanani, 2018;Ayyub, 2015;Omar, Zainol, Thye, Ahmad Nordin, & Nazri, 2017;Shahid, Ahmed, & Hasan, 2018). Very little research has been done that seeks to explore more deeply about the concept of halal in a practical manner in that it is more applicable to be utilized.…”