“…This echoes findings that suggest strategies for reducing alcohol‐related harm among young people should focus on the social consequences of excessive drinking (Armstrong, Watling, Davey, & Darvell, ; de Visser, Wheeler, Abraham, & Smith, ) and harnessing ‘groupy behaviour’ (Hogg & Terry, ) by evoking the power of the group to increase the success of drink‐related interventions. The utility of a group‐based management of alcohol consumption is emerging as an approach that may be more effective than those seeking to reduce individualised intentions for drinking (Armstrong et al, ). Building upon previous qualitative work, the impetus now centres on how group‐level motives within sport, such as identity reputation and maintaining positive group experiences, can be harnessed as strategies to reduce over‐intoxication, that is, being a ‘good drinker’ (de Visser et al, ).…”