“…A well-known problem involving kinked payoffs is the newsboy (or newsvendor) problem first studied by Horowitz (1970) and Baron (1973). This problem has been widely extended and remains a prominent research topic (e.g., Lau, 1980;Sankarasubramaian and Kumaraswamy, 1983;Li et al, 1990;Gerchak and Mossman, 1992;Khouja, 1999;Petruzzi and Dada, 1999;Eeckhoudt and Treich, 2003;Alfares and Elmorra, 2005;Benzion et al, 2008;Abdel-Malek and Nathapol Areeratchakul, 2007;Li and Liu, 2008;Abdel-Malek et al, 2008). To derive close-form solutions, most studies assume risk-neutral newsboys, even though risk aversion is often believed to be the norm for small businesses and for businesses subject to bankruptcy costs.…”