A Public's Environmental Information Sources and Evaluations of Mass Media

The Impact of Television News on Public Environmental Knowledge

“…These results are consistent with earlier studies finding that newspaper readers generally are more educated than people who use broadcast sources, especially for science topics (Ostman and Parker 1986;Larson, Zimmerman, and Scherer 1982). There were no differences among the six information groups in income or number of days viewing the broadcast.…”

Too positive to change? Examining optimism bias as a barrier to media effects on environmental activism

“…Unexpectedly, perceived media influence on self is stronger, but negative, for TV campaigns/news/ads/series. This is consistent with prior findings suggesting that segments such as environmental activists tend to reject or be sceptical of TV as a believable source, preferring print media and the Internet as believable sources of environmental information (Ostman & Parker, 1987;Postmes & Brunsting, 2002). It has been also shown that greater TV viewing makes people less likely to make sacrifices for environmental reasons (Shanahan, Morgan, & Stenbjerre, 1997).…”

Environmental education awareness among school teachers

“…Mass media have great impact on individual's awareness of environmental problems (Graumann and Kruse 1990). Even the studies conducted by Ostman and Parker 1986;Arcury and Johnson 1987;Brothers et al 1991;Hausbeck et al 1992 andChan 1999 had highlighted the influence of mass media on environmental knowledge of the masses.…”