A Proposed Approach for Idea Selection in Front End of Innovation Activities

A Practice Method for Studying Creative Communities

“…Pekka Buttler (Valgeirsdottir & Onarheim, 2017); innovation begins with creativity (Serrat, 2017); and creativity is "thinking", whereas implementation is "doing" (West, 2002), with the most promising ideas being selected for implementation (Forde & Fox, 2016). Significantly, Cummings, Bilton, and ogilvie (2015) argue for conceptualizing creativity not as normative, singular, and static, but as pluralistic ("creativities") and as dynamic ("creativitying").…”

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“…Besides outlining the method, I also present results from a research project utilizing the PMSCC, showing how the method can produce worthwhile findings, foster new insights, and help practitioners hone their creative processes. (Valgeirsdottir & Onarheim, 2017); innovation begins with creativity (Serrat, 2017); and creativity is "thinking", whereas implementation is "doing" (West, 2002), with the most promising ideas being selected for implementation (Forde & Fox, 2016). Significantly, Cummings, Bilton, and ogilvie (2015) argue for conceptualizing creativity not as normative, singular, and static, but as pluralistic ("creativities") and as dynamic ("creativitying").…”

Gamified Software to Support the Design of Business Innovation

“…Then, the creative spark should be novel and relevant. The evaluation of creative ideas and automatic approaches to generate them are currently an open issue in the artificial intelligence (AI) research field as discussed by Forde and Fox [13] and Lamb et al [8]. One of these approaches is computational creativity that is a subfield of AI research aimed at building and working with computational systems that create artefacts and ideas [14].…”