A proposal of new service mediator model based on service dominant logic

Doan, Minh Chau; Kosaka, Michitaka

doi:10.1109/icsssm.2011.5959465

Cited by 2 publications

(1 citation statement)

References 4 publications

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“…A service mediator matches providers' service seeds and customers' service needs to create service values between providers and customers (Doan & Kosaka, 2011). This concept is also applied to value creation in various business processes because effective services in business processes, which are activities supporting someone's objectives, can create values in their business.…”

Section: Service Mediator and Its Potential Application To Hrmmentioning

confidence: 99%

A New Service Mediator For Human Resource Management

Doan

Kosaka

2014

International Journal of Knowledge and Systems Science

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Service science has recently been focused on and this has encouraged both economic activities and research. The main purpose of this study was to investigate the potential of the concept of a mediator model that was Service Dominant Logic (SDL) oriented in Human Resource Management (HRM) to attain service value co-creation between employers and employees. A hypothesis has been anticipated from the literature to propose the concept of an SDL mediator for HRM. Consequently, a case study on a municipal hospital in Ishikawa prefecture (Japan) was undertaken to demonstrate the usefulness of the new model. The authors found that HRM as an SDL mediator was positively related to the support of value co-creation within organizations. HRM also fostered the relationship between management and staff by organizing and managing the service field for collaboration. Perceived communications and feedback won the trust and commitment of employees. Further, the motivation and knowledge of employees was also shared with employers through HRM. Therefore, the mediating role of HRM was considerable in collaboration. This study demonstrated how the concept of the SDL service mediator supported knowledge sharing and understanding, which thus led to mutual value co-creation.

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Section: Service Mediator and Its Potential Application To Hrmmentioning

confidence: 99%

A New Service Mediator For Human Resource Management

Doan

Kosaka

2014

International Journal of Knowledge and Systems Science

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Service Dominant Logic Centered Brand Management

Zenelaj

2023

European Journal of Marketing and Economics

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Word of Mouth (WOM) become more significant nowadays with the raise of social media platforms, and internet. Therefore, we experience a shift of communication power from company towards masses. Customers share their own experiences on internet and that makes obvious the need to reconsider many practices. Information which exists and is uploaded on internet stands among the catalyzers of the power shifting that occurred. It is then obvious the shift of power from companies towards customers. Marketing experienced a major shift in its mindset. Brand choice, and value do not withstand apart, and critical elements such as relationships, and the cost of jumping in another relationship must be taken in consideration too. In this context, the need to consider brand management from a Service Dominant Perspective emerges. Not only brand value co-creation but also brand value co-evaluation has become concerning for firms in today‘s dynamic context.

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A proposal of new service mediator model based on service dominant logic

Cited by 2 publications

References 4 publications

A New Service Mediator For Human Resource Management

A New Service Mediator For Human Resource Management

Service Dominant Logic Centered Brand Management

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