A Proposal for a Typology of Sharing Economy

Abstract

Este artigo pode ser copiado, distribuído, exibido, transmitido ou adaptado desde que citados, de forma clara e explícita, o nome da revista, a edição, o ano e as páginas nas quais o artigo foi publicado originalmente, mas sem sugerir que a RAM endosse a reutilização do artigo. Esse termo de licenciamento deve ser explicitado para os casos de reutilização ou distribuição para terceiros. Não é permitido o uso para fins comerciais. MAIRA PETRINIPontifícia Universidade Católica do Rio Grande do Sul (PUC-RS), Porto Alegre -RS, Brazil. CÁSSIO STEDETN DE FREITASEvaluation system: double blind review. Universidade Presbiteriana Mackenzie (UPM). Silvio Popadiuk (Editor-in-chief), Silvio Popadiuk (Associate Editor), p. 39-62. Revista de ABSTRACTPurpose: to propose a typology for sharing economy that allows the characterization and classification of its main forms of manifestation. Originality/value: the theme that involves collaborative consumption and sharing economy has wide definitions with no clear establishment of boundaries between them. Part of that definition gap may occur because of the recent emergency of literature on sharing economy. Additionally, the fact that sharing economy and collaborative consumption are the newest buzzwords, several businesses started calling themselves as such. Design/methodology/approach: from the review of the literature, 11 characteristics that describe the theme were identified. In the light of those characteristics, 72 collaborative consumption websites were analyzed, representatives of the 24 collaborative consumption categories proposed by Botsman and Rogers (2010). Findings: three archetypes were identified: 1. new business models represent the new players based on technological platforms, which are the core business of the company, and generate income by charging service fees; 2. redesigned businesses are traditional market models redesigned to present time and price advantages to the consumer; 3. sharing by ideal is the archetype that best represents sustainable consumption alternative models.

A közösségi gazdaság (sharing economy) definiálásának dilemmái

“…Természetesen a megosztás terjedését nemcsak a fogyasztói igények segítették, hanem a társadalmi, gazdasági és technológiai tényezők változó együttese is. A folyamat részeként tanúi lehetünk egy új típusú megosztási kultúra, egy új társadalmi-gazdasági és technológiai jelenség (Hamari, Sjöklint, Ukkonen 2016;Petrini, de Freitas, da Silveira 2017), az úgynevezett sharing economy 1 -azaz közösségi vagy megosztáson alapuló gazdaság -felemelkedésének és elterjedésének.…”

Sharing Economy and Sustainability Logic: Analyzing the Use of Shared Bikes

“…SE is rapidly growing and many actors are interested in its nature and impact, including entrepreneurs, innovators, policy-makers, academics and the public (Frenken & Schor, 2017;Martin, 2015). Although there are confusions about expressions related to SE, the complementary existence with collaborative consumption as pathways to sustainability is clear (Petrini, Freitas, & Silveira, 2017).…”

Construindo Espaços de Interação Social a partir de Relações e Práticas de Trabalho Compartilhado

“…A economia compartilhada surge como um fenômeno que adota práticas colaborativas disruptivas, promovendo o compartilhamento de recursos entre indivíduos -como espaço, dinheiro, bens, habilidades e serviços -que podem agir tanto como fornecedores quanto como consumidores (Petrini, Freitas & Silveira, 2017;Belk, 2014;Botsman & Rogers, 2010). Nesta inovadora configuração do mercado, conceitos como o da colaboração, cocriação, criatividade, produção entre pares, inovação aberta, troca de conhecimento e valores que se estabelecem nas necessidades humanas de conexão passam a ter papel central (Brynjolfsson & Mcafee, 2014).…”