A promising form of cultural transfer of the heroic epic of the Sakha people to the youth environment

Abstract

The article considers the cultural transfer as an effective mechanism of popularization of the heroic Yakut epic Olonkho in the foreign cultural readership. The heroes of the traditional Yakut Olonkho, received as a series of novels by R.OLDI, a chance to become characters of the genre of ethno-cultural fantasy popular among the youth audience, gain access to the world mass reader, popularity in a foreign cultural environment, a fairly complete adaptation of ethno-cultural values by the perceiving culture and the entry of this culture into the culture of the giver.