A profile of the mainland Chinese cross-border shoppers: Cluster and discriminant analysis

Tourist Shoppers’ Evaluation of Retail Service: A Study of Cross-Border Versus International Outshoppers

“…We chose Hong Kong because it is a popular tourism and shopping destination for tourists and shoppers from all over the world (Hong Kong Tourism Board, 2012; Y. J. Wang et al, 2010;Yeung & Yee, 2012). In this study, we focus on cross-border outshoppers from mainland China and international outshoppers from four Western countries (Australia, Canada, the United Kingdom, and the United States), as these five countries account for 80% tourist arrivals in Hong Kong (Hong Kong Tourism Board, 2012) sample and procedure A team of 20 experienced bilingual (Chinese and English) interviewers approached about 5,000 nonlocal shoppers in Tsim Sha Tsui, Mongkok, and Central areas of Hong Kong over a 3-week period during June-July 2013 and collected 802 complete questionnaires (response rate = 16%), with 490 crossborder and 312 international outshoppers.…”

“…L. Wang & Chen, 2004), and China (Choi, Liu, Pang, & Chow, 2008;Y. J. Wang, Doss, Guo, & Li, 2010;Yeung & Yee, 2012) These studies adopted two broad perspectives-economic and sociopsychological. Studies that adopted the economic perspective found that differences in exchange rates, per capita income, gasoline prices, and taxes affected the frequency of international outshopping (Asplund et al, 2007;Di Matteo & Di Matteo, 1996), while others examined the impact of outshopping on the economy and the private and public sector responses to this phenomenon (Sullivan et al, 2012;Timothy & Butler, 1995).…”

“…Thus, risk avoidance may explain cross-border outshopping by Chinese visitors in Hong Kong. Others show that lower prices, reliability of product quality, and selection varieties are the major factors explaining the motivations of Chinese outshoppers (Yeung & Yee, 2012). Hence, it seems that international outshopping is driven by a variety of economic, social, and emotional factors, whereas cross-border outshopping may be driven mainly by economic motives.…”

“…Similarly, many Singaporean cross-border shoppers shop in Malaysia for economic reasons, whereas tourists from India and the Middle East may not focus so much on shopping (Piron, 2002). Yeung and Yee (2012) found the economic advantage of lower price coupled with better product and service quality as the major motivation for cross-border outshopping by Chinese tourists. Price differentials due to high value-added tax (~17%) also encourage Chinese tourists to shop in neighboring Hong Kong and Macao (Choi et al, 2008).…”

The Impacts of Consumer Ethnocentrism on Foreign Product Judgment and Local Helping Purchase: A Case of Malaysian Cross-Border Shoppers in Hatyai, Thailand

“…A total of 460 respondents was recruited in various shopping outlets located at Hatyai, Thailand. The samples were selected using the mall-intercept technique on a face-to-face base (Yeung & Yee, 2012). The respondents were approached by the researchers and another four trained surveyors, who understood fully the issues regarding to the survey.…”