A Product Line Analysis for Eco-Designed Fashion Products: Evidence from an Outdoor Sportswear Brand

Wang, Luo; Shen, Bin

doi:10.3390/su9071136

Cited by 33 publications

(27 citation statements)

References 47 publications

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“…Similar study was realized by Baek et al on the sample of college students at two universities in a metropolitan city of South Korea [2]. Wang & Shen deal with the outdoor sportswear brands from the view of ecodesigned fashion products [3].…”

Section: Introductionmentioning

confidence: 60%

Perception of selected sportswear brands with emphasis on expected benefits and features as prerequisite for customer satisfaction

Janošková

Kráľ

2020

SHS Web Conf.

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Brand management has an important role in strengthening the loyalty of current customers as well as in attracting new customers. The product brand largely influences consumer buying behaviour. Many customers prefer branded products to non-branded goods in general, while others prefer branded products only when buying some kinds of products. This research is focused on analysis of perception of selected brands of sportswear (Nike, Adidas, Reebok, Under Armour, Puma, Asics, Umbro, Fila, Crivit, Quiksilver) by Slovak customers with an emphasis on expected benefits and features that are expected after buying preferred sportswear brand. The aim of research is to analyse the relationship between selected socio-demographic characters of Slovak citizens (age, gender, economic status, net monthly income, education) and their expected benefits of selected sportswear brands (happiness, lifestyle, attention, finding friend, increasing of social status). The relationship between selected factors was tested on a sample of 2002 respondents from Slovak republic. Information on perception of sportswear brand has been obtained through a survey. The results of the survey were evaluated using appropriate mathematical-statistical methods (correlation analysis, testing of statistical hypotheses). The assumption of a significant impact of the socio-demographic characteristics of the respondents on the expected benefits was confirmed partially.

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Section: Introductionmentioning

confidence: 60%

Perception of selected sportswear brands with emphasis on expected benefits and features as prerequisite for customer satisfaction

Janošková

Kráľ

2020

SHS Web Conf.

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“…Sanches et al, 2015a , Sanches et al, 2015b compare different eco-friendly materials (organic cotton, lyocell and soybean protein fiber) for sustainable apparel design and reveal that soybean protein fibre fabrics may be the best one to meet the customers’ needs, when comparing to the other two. Wang and Shen (2017) analyse the product line of a sustainable fashion brand and find that the sportswear brand Patagonia mostly adopts organic cotton, recycled fabrics, and traceable materials in its eco-design.…”

Section: Identify Sustainable Practices In the Fscm Literaturementioning

confidence: 99%

A United Nations’ Sustainable Development Goals perspective for sustainable textile and apparel supply chain management

Cai

Choi

2020

Transportation Research Part E: Logistics and Transportation Re

158

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“…eWOM can be in several ways like newsgroups, web-based opinions, discussion forums, and boycott websites [24,56]. On buying products online, consumers leave comments on websites and give a product score indicating the extent of liking the products [58] (p. 9). This study focuses on eWOM posted via websites in form of online comments about products and services.…”

Section: Electronic Word Of Mouthmentioning

confidence: 99%

Examining Consumers’ Attitudes toward Gmarket Online Shopping

Baganzi¹,

Shin

2019

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In this study, we examine the consumers’ attitudes toward Gmarket online shopping in Korea. We use a model to explain that consumers’ attitudes toward online shopping are influenced by psychological, personal, and technological characteristics. We hypothesize that three major behavioral beliefs; perceived trust (psychological), perceived benefits (personal), and perceived website quality (technological) influence consumers’ attitudes toward online shopping. A questionnaire was designed and administered by surveying the Gmarket online shoppers in Korea. A total of 338 valid responses were collected and Partial Least Squares (PLS) Structural Equation Modelling (SEM) was used for data analysis. The findings indicate that consumers’ online shopping attitudes are a function of perceived benefits, trust, and perceived website quality. We found that 57.9 percent of the variation in online shopping attitudes results from perceived benefits, trust, and perceived website quality. Trust was found to be the most important predictor of consumers’ online shopping attitudes. We offer academic and practical implications that are useful in designing e-marketing strategies for competing in the online shopping cyberspace market in Korea. We recommend for the replication of a similar model in other parts of the world like Uganda (Jumia), China (Taobao), Japan (Rakuten), and the United States of America (eBay).

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A Product Line Analysis for Eco-Designed Fashion Products: Evidence from an Outdoor Sportswear Brand

Cited by 33 publications

References 47 publications

Perception of selected sportswear brands with emphasis on expected benefits and features as prerequisite for customer satisfaction

Perception of selected sportswear brands with emphasis on expected benefits and features as prerequisite for customer satisfaction

A United Nations’ Sustainable Development Goals perspective for sustainable textile and apparel supply chain management

Examining Consumers’ Attitudes toward Gmarket Online Shopping

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