A process to foster pathology-related effects of design primes – how orthopedic patients might benefit from design features that influence health behaviour intention
Jonas Rehn-Groenendijk,
Kai Schuster,
Helena Müller
et al.
Abstract:A growing body of literature mainly in the context of consumer research indicates that the formal-aesthetic and conceptual design of objects can influence users’ thoughts, emotions and even behavioural patterns. While there is strong evidence regarding these effects on actual purchasing decisions, evidence on the effect of aesthetic design features (e.g., haptics, colour) on health-related mental concepts and intentions for health behaviour change is scarce. Based on insights from material and conceptual primi… Show more
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