A probabilistic model for intrusive recommendation assessment

Abstract

The overwhelming advances in mobile technologies allow recommender systems to be highly contextualized and able to deliver recommendation without an explicit request. However, it is no longer enough for a recommender system to determine what to recommend according to the users' needs, but it also has to deal with the risk of disturbing the user during recommendation. We believe that mobile technologies along with contextual information may help alleviate this issue. In this paper, we address intrusiveness as a probabilistic approach that makes use of the several embedded applications within the user's device and the user's contextual information in order to gure out intrusive recommendations that are subject to rejection. The experiments that we conducted have shown that the proposed approach yields promising results.