A Preliminary Evaluation of a Community-Based Campaign to Increase Awareness of Concurrency and HIV Transmission in African American and African-Born Communities

Andrasik, Michele P.; Clad, Rachel; Bove, Joanna; Tsegaselassie, Solomon; Morris, Martina

doi:10.1007/s10461-015-1017-y

Cited by 6 publications

(10 citation statements)

References 23 publications

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“…Andrasik et al’s 3-month media campaign in Seattle to educate Black residents about concurrency and HIV transmission consisted of flyers in local store windows, palm cards, advertisements in ethnic newspapers plus several ads on local public radio and community cable channels (Andrasik et al, 2015). The Seattle preliminary post-campaign evaluation demonstrated high reach, acceptability, and self-reported impact on concurrency-related knowledge and attitudes among the 116 people interviewed through street-intercept surveys.…”

Section: Discussionmentioning

confidence: 99%

“…In fact, community advisory members anecdotally reported that community response was positive, noting expressions of appreciation that partnership patterns were being addressed. In contrast, although the Seattle ads proved acceptable to the study’s street intercept respondents, the company responsible for advertising on buses and trains in target areas refused to carry the study-developed PSAs (Andrasik et al, 2015). The different community responses might reflect the different content of the Seattle campaign, which aimed to inform the community about concurrency but did not explicitly recommend a specific behavioral change, and our campaign, which discussed the consequences of concurrency and urged listeners to “stick with one partner” and to use condoms.…”

Section: Discussionmentioning

confidence: 99%

“…W. Vaughan, Rogers, Singhal, & Swalehe, 2000). Media campaigns have been developed in international settings to decrease concurrency, but in the U.S., only Andrasik et al have reported (preliminary) results of a media campaign (Andrasik, Clad, Bove, Tsegaselassie, & Morris, 2015). …”

Section: Introductionmentioning

confidence: 99%

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Changing Attitudes About Concurrency Among Young African Americans: Results of a Radio Campaign

Adimora

Schoenbach

Cates

et al. 2017

AIDS Education and Prevention

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We created and evaluated an 8-month campaign of provocative radio ads to change attitudes about concurrent (overlapping) sexual partnerships among young African Americans. Using focus groups, vignette-based items, and factor analysis, we created a concurrency attitude scale and compared its score distributions in independent samples of African Americans, ages 18-34 years, interviewed by telephone before (n=678) and after (n=479) the campaign. Pre-and post-campaign samples reflected similar response rates (pre: 32.6%; post: 31.8%) and distributions of personal characteristics. Reported exposure to concurrency messages was greater after the campaign (pre: 6.3%, post: 30.9%), and mean scores became less accepting of concurrency (pre: 3.40 (95% confidence interval: 3.23, 3.57); post: 2.62 (2.46, 2.78)). Score differences were not a function of differences in composition of the two samples (adjusted means: pre: 3.37 (3.21, 3.53); post: 2.62 (2.47, 2.76)). Findings demonstrate that a carefully targeted, intensive mass media campaign can change attitudes about concurrency, which should facilitate behavior change.

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Section: Discussionmentioning

confidence: 99%

Section: Discussionmentioning

confidence: 99%

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Changing Attitudes About Concurrency Among Young African Americans: Results of a Radio Campaign

Adimora

Schoenbach

Cates

et al. 2017

AIDS Education and Prevention

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“…While it has been argued that special interventions focusing on reducing sexual concurrency should not be pursued (Klichman and Grebler, 2010), evolving evidence suggests otherwise. As noted previously this includes findings from stochastic network models (Morris et al, 2009; Enns et al, 2011) and interventions in Uganda (Epstein, 2007) and the U.S. (Frye et al, 2013; Andrasik et al, 2012, 2015). We believe our research adds to this growing body of evidence that concurrency is a common occurrence among some Black young adults and that addressing it directly could play an important role in future efforts to reduce rates of HIV transmission in this population.…”

Section: Discussionmentioning

confidence: 99%

“…Using a community-based participatory research approach, Andrasik et al (2012) developed simple messages on concurrency that they then used as the focus of an HIV prevention campaign for the Black community (both African-American and African-born) in Seattle, Washington. A preliminary evaluation of the campaign (Andrasik, Clad, Bove, Tsegaselassie, & Morris, 2015) yielded positive changes in knowledge, attitudes, and behavioral intentions regarding concurrency.…”

Section: Introductionmentioning

confidence: 99%

Concurrency and Other Sexual Risk Behaviors Among Black Young Adults in a Southeastern City

Jolly¹,

Mueller²,

Chen³

et al. 2016

AIDS Education and Prevention

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Black Americans continue to have higher rates of HIV disease than other races/ethnicities. Conventional individual-level risk behaviors do not fully account for these racial/ethnic disparities. Sexual concurrency may help explain them. Respondent-driven sampling (RDS) was used to enroll 508 sexually active 18 to 30 year old Black men and women in Durham, North Carolina in a cross-sectional survey on HIV-related topics. Consistent condom use was low for all participants, especially with steady partners. Concurrent partnerships in the past six months were relatively common for both men (38%) and women (25%). In general, men involved in concurrent relationships engaged in more risk behaviors than other men (e.g., inconsistent condom use and alcohol and drug use). A majority of concurrent partnerships involved steady partners. HIV prevention programs should address the risks of concurrency and factors that discourage condom use, especially with steady partners with whom condom use is particularly low.

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Understanding the reading habit and attitudes among the rural community in low literacy rate areas in Malaysia

Samsuddin

Shaffril

Bolong

et al. 2019

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Purpose The purpose of this paper is to investigate the reading habit and attitude among rural communities in the low literacy rate areas in Malaysia. Design/methodology/approach Multi-stage cluster and simple random sampling were employed and 400 respondents who live nearby the rural library were selected. Findings Moderate levels of reading attitude were obtained from the result of the study, in which several variables produced a significant relationship in the reading attitude (education level, household income and time spent in reading). Practical implications Better understanding on the reading habit and attitude among rural communities could produce better information on the service provision towards the establishment of rural libraries in low literacy rate areas in Malaysia. This would also increase the utilisation of reading sources and services provided. Originality/value The paper provides better understanding on the reading habit and attitude among the rural communities in the low literacy rate areas in using the facilities provided by the rural libraries. The findings may be useful to the rural literacy and library development community in the developing countries.

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A Preliminary Evaluation of a Community-Based Campaign to Increase Awareness of Concurrency and HIV Transmission in African American and African-Born Communities

Cited by 6 publications

References 23 publications

Changing Attitudes About Concurrency Among Young African Americans: Results of a Radio Campaign

Changing Attitudes About Concurrency Among Young African Americans: Results of a Radio Campaign

Concurrency and Other Sexual Risk Behaviors Among Black Young Adults in a Southeastern City

Understanding the reading habit and attitudes among the rural community in low literacy rate areas in Malaysia

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