On the basis of analyzing the process of supporting bar forging conform, the 3D solid geometries modeling of billet and die were constructed by SOLIDWORKS software, the distributions of die stress and contact stress on the process of supporting bar forging conform were analyzed by using DEFORM-3D program. The working life of the die punch was assessed. The die structure was optimized based on the simulation results, and the forging defect of the improved work piece could be well controlled and the die working life was improved to about 10%.