Abstract:Philanthropy activism has become a fever in a plethora of social movements. In Indonesia, upper-middle-class society has taken a significant role to assist needy people. On the other hand, in the lower-middle-class society in Maro Sebo Ilir, Jambi accomplished culture-propelled philanthropy on fruit crops. The chosen fruit is durian fruit and known as ngadang duren. This article utilized in-depth interviews with a key informant and field observations of ngadang duren. It argued that ngadang duren has been conv… Show more
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