Workfare is an exemplar of neoliberal welfare reform generating precarity. In response, critics have sought to advance a politics of universalism, through either a return to social democracy or the embrace of a universal basic income. Yet, these responses invoke different understandings of universalism. This paper explores the politics of universalism in the context of neoliberal reform to benefit systems. Using Australia as a case study, it applies a variegated understanding of neoliberalism to identify two distinct reform trajectories for family payments and unemployment benefits. While appearing to follow a common template of liberalization, in practice each trajectory fostered distinct social outcomes and political dynamics. I argue the more inclusive restructuring of family benefits reflected the influence of social movement pressure intersecting with an increasingly pro-competition and technocratic state, producing new, hybrid, patterns of universal social provision similar to forms of basic income. However, in reflecting on these political dynamics I highlight how the mobilization of universalism is contingent on existing welfare institutions, suggesting dangers in applying these lessons more broadly.