A place in the sun: The politics of place, identity and branding

Mayes, Robyn

doi:10.1057/pb.2008.1

Cited by 62 publications

(41 citation statements)

References 24 publications

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“…The contexts highlighted in this study suggest the empowerment of specific local interests if not those of the wider local community/ies, and indicate points of engagement with, or resistance to, external constructions of place. Such proactive engagement can be of great importance to the furthering of specific local interests (Mayes, 2008a), just as the absence of local postcards diminishes the visibility of Ravensthorpe as distinct place/destination. At the same time, the specificities of this practice indicate broader mechanisms by which conservative or ''traditional'' interpretations may dominate, subordinating or excluding ''other'' local views and experiences.…”

Section: Resultsmentioning

confidence: 99%

Doing cultural work: Local postcard production and place identity in a rural shire

Mayes¹

2010

Journal of Rural Studies

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Section: Resultsmentioning

confidence: 99%

Doing cultural work: Local postcard production and place identity in a rural shire

Mayes¹

2010

Journal of Rural Studies

Self Cite

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“…Jensen, 2007;Mayes, 2008;Pike, 2011;Colomb 2011a;Giovanardi, 2011;Kalandides, 2011;Scaramanga, 2012;Ashworth and Kavaratzis, 2014).…”

Section: Different Approaches To Place Brandsmentioning

confidence: 99%

“…This is beginning to be explored hesitantly in the place branding literature (e.g. Mayes, 2008;Aitken andCampelo, 2011, Kalandides, 2011). Kavaratzis and Hatch (2013) argue that place brands inform the place culture through their facilitation of the identity construction process, part of which concerns the reflection of identity elements back into the place's internal culture.…”

Section: The Place Brand As Cultural Resourcementioning

confidence: 99%

Hijacking culture: the disconnection between place culture and place brands

Kavaratzis

Ashworth

2015

Town Planning Review

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This article argues that the dominant understanding of culture within place branding is inadequate and leads to disconnection between local culture and the place brand. The article discusses significant tensions arising from an evident oversimplification of the relationship between place brands and culture. This relationship is reconstructed through a re-appreciation of its complexity and reciprocity. The article provides a refined appreciation of the role of place brands in the production of culture as well as of the cultural nature of place brands and explores the implications of such thinking. Synergies are found in clarifying the formation and function of place brands as cultural phenomena, and, particularly, in understanding the link that culture provides between locals, their place and its brand. The simultaneous consideration of culture in, for and of the place and the related analytical, strategic and participatory aspects of place branding are highlighted as resolutions to the evident tensions.

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“…Kriittisten sosiologien ja kaupunkitutkijoiden mukaan kilpailueetoksessa tilojen "kokonaisvaltaiset" brändäysprojektit johtavat kuitenkin eitoivottujen ilmiöiden ja ihmisryhmien ulossulkemiseen (ks. Hannigan 2003;Mayes 2008;Eisenschitz 2010). Näkemyserot palautuvat osittain siihen, miten paikat ymmär-retään spatiaalisina kokonaisuuksina.…”

Section: Propaganda Ja Brändäys Keskitetyn Spektaakkelin Muotoinaunclassified

Urbaanit yleisöt propagandan ja brändäyksen palveluksessa

Kolamo¹,

Vuolteenaho²

2014

m&v

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Artikkelissa vertailemme Berliinin olympialaisia (1936) ja Saksan jalkapallon MM-kisoja (2006) Guy Debordin ajatuksia soveltaen keskitetyn (media) spektaakkelin erilaisina ja eri aikakausiin sijoittuvina muotoina. Lähestymme ensin mainittua propagandan, jälkimmäistä brändin käsitteen avulla. Tarkastelemme ihmisten toimintaa kaupunkitilassa urheiluspektaakkelien tuottamiseen kytkeytyvien poliittisten ja taloudellisten valtaintressien kautta. Kohdistamme huomiomme erityisesti propaganda- ja brändikoneistojen tapoihin suostutella kaupungeissa liikkuvia ihmisiä odotetun yleisöyden ja esiintyjyyden ideaalirooleihin suunnitelmallisesti organisoidun ja tunteisiin vetoavan urbaanin ympäristön tuottamisen avulla. Esimerkkitapauksemme ovat historiallisesti merkittäviä hetkiä kehityksessä, jossa joukkoviestintä on ohjannut urheilutapahtumien organisointia, esillepanoa ja niihin liittyvää ihmisten tilallista ja affektiivista (joukko)liikuttamista. Argumenttimme perustuvat tutkimuskirjallisuuteen, dokumentaarisiin elokuviin ja havaintoihin Saksan jalkapallon MM-kisojen kisakaupungeista.

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A place in the sun: The politics of place, identity and branding

Cited by 62 publications

References 24 publications

Doing cultural work: Local postcard production and place identity in a rural shire

Doing cultural work: Local postcard production and place identity in a rural shire

Hijacking culture: the disconnection between place culture and place brands

Urbaanit yleisöt propagandan ja brändäyksen palveluksessa

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