A place brand strategy for the Republic of Armenia: ‘Quality of context’ and ‘sustainability’ as competitive advantage

Pant, Dipak R.

doi:10.1057/palgrave.pb.5990028

Cited by 35 publications

(24 citation statements)

References 2 publications

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“…In addition, studies have also been undertaken into the way in which other nations, such as Ireland, have refashioned their identities as their ' reality has dramatically changed ' ( Olins, 2002: 246 ), with similar issues facing Spain ( Gilmore, 2002 ;Olins, 2002 ). Furthermore, studies have also been undertaken on the brand identities of nations such as America ( Anholt and Hildreth, 2005 ;Johansson, 2005 ), Armenia ( Pant, 2005 ), New Zealand ( Morgan et al ., 2002a ;Lodge, 2002 ), Nigeria ( Viosca et al ., 2004 ), Poland ( Florek, 2005 ;Kubacki and Skinner, 2006 ), Singapore ( Haley and Low, 1998 ), Taiwan ( Amine and Chao, 2005 ) and Wales ( Pride, 2002 ;Skinner and Croft, 2004 ).…”

Section: Place Branding In Practicementioning

confidence: 99%

Unravelling the complex relationship between nationhood, national and cultural identity, and place branding

Skinner

Kubacki²

2007

Place Brand Public Dipl

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It has long been established that marketing theories can have wide application in practice. Marketing is no longer to be seen and practised solely in the domain of business fi rms. The broadened context of marketing sees its application in politics, education, public services, planned social change, religion, and in the marketing of nations where the marketing of place is now widespread both in practice and in academia. The concept of branding is now commonly applied to place marketing, and yet this concept does not have universal acceptance. The issues are further complicated as studies into a place ' s brand identity are closely linked to studies of national identity, which is itself closely linked to the concept of a nation ' s cultural and political identity. This paper therefore attempts to unravel the complex relationship between nationhood, national and cultural identity, and a place ' s brand identity by means of a literature review that examines these concepts from a wide range of disciplines. The result is an original model that conceptualises the nation brand identity as a whole, identifi es both what affects the nation brand and what is affected by the nation brand, and how the nation brand identity is created and communicated. (2007) 3, 305 -316. Place Branding and Public Diplomacy

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Section: Place Branding In Practicementioning

confidence: 99%

Unravelling the complex relationship between nationhood, national and cultural identity, and place branding

Skinner

Kubacki²

2007

Place Brand Public Dipl

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“…Since then, it has been accepted, at least by a large number of both practitioners and academics, that there is no conflict between sustainability and efficiency in terms of economic aspects (Gimenez & Tachizawa, 2012;Govindan et al, 2015). More specifically, by embedding the sustainability concept into its long-term vision, a company can take advantage of it, rather than being an inconvenience that imposes extra cost (Mahler, 2007;Pant, 2005). In other words, buying companies have recognized that not only economic criteria mentioned above but also environmental (e.g.…”

Section: Traditional Vs Non-traditional Supplier Evaluation/selectionmentioning

confidence: 99%

Evaluating the sustainability of national logistics performance using Data Envelopment Analysis

2019

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Supplier selection has become one of the most crucial tasks in supply chain management, especially in the procurement function. In recent years, the importance of selecting the best possible suppliers has been enhanced due to the emergence of sustainability issues. Manufacturers have been obliged and/or encouraged by various stakeholders to embed environmental and social concerns into their supply chain activities. As a consequence of this evolution, procurement managers have started to not only evaluate the suppliers' economic abilities, but also their competencies in environmental and social aspects. In addition to traditional economic criteria, therefore, environmental criteria (e.g. energy consumption, greenhouse gas emissions) and social criteria (e.g. labour health and work safety, diverse education programs for employees) have been added to the process of evaluating suppliers. One group of suppliers with a crucial role in any chain is the group of logistics service providers that need to be evaluated and selected based on all three lines of sustainability, i.e. economic, environmental, and social competencies. Researchers have continuously proposed a number of diverse methods for handling the problem of sustainable supplier selection efficiently. Three of the most widely applied methods in the literature in this field are the Technique for Order of Preference by Similarity to the Ideal Solution (TOPSIS), Data Envelopment Analysis (DEA) and the Analytical Hierarchy Process (AHP). Each method is applied to evaluate a set of suppliers, given a set of variables/criteria, to provide a ranking of the suppliers. As discussed in the literature, many strategic decisions can be made based on the outcomes of these methods, e.g. sourcing and benchmarking strategies. This study aims at comparing the outcomes of these three methods based on a common data set. The comparisons are illustrated with an empirical application for measuring the sustainability of a set of logistics service providers. In other words, this study sheds light on the aspect regarding the extent to which the outcomes of these methods are reliable for making strategic decisions in a supplier management system. The results reveal that each method produces a unique ranking of the logistics service providers under evaluation. Despite positive correlation coefficients between the rankings yielded, it is not possible to find only one supplier as the best or worst in the list. More specifically, the supplier rankings are influenced by the nature of the algorithm underpinning the evaluation methods and/or type of data used (e.g. fuzzy or non-fuzzy data). Therefore, due to this inconsistency between the outcomes of AHP, DEA, and TOPSIS, it is challenging to make decisions regarding sourcing and benchmarking strategies. It is not possible to find the best supplier(s) for either single-or multiplesourcing strategies. Of course, considering the outcomes of only one method is not reliable, but the buying company can create a network of top suppliers based on the ...

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“…In the past, several studies have attempted to bridge the gap between place branding and sustainability (Acharya and Rahman 2016;Maheshwari et al 2011). For example, Pant (2005) studied how the "Armenia experience" can attract and delight visitors and investors by focusing on the process of requalifying habitat and human capital through a set of environmental and social policies. New Norcia, a town in Western Australia, achieved a balance between economic need and maintenance of the traditional monastic lifestyle and brands itself accordingly (Ryan and Mizerski 2010).…”

Section: Sustainability and Place Brandingmentioning

confidence: 99%

Sustainability as a place brand position: a resident-centric analysis of the ten towns in the vicinity of Bangkok

Taecharungroj

Muthuta

Boonchaiyapruek

2019

Place Brand Public Dipl

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A number of cities and towns have used sustainability as a brand position, but most appear to have focused on the environmental aspect of sustainability, while the adoption of other dimensions of sustainability, including social and economic, has been limited. The objective of this study is to create a branding tool that can help towns develop a brand position that is credible, drives growth, involves residents and fosters sustainability. This sustainable place branding analysis was adapted from the importance-performance analysis widely used in business and in the tourism industry. The data were collected from the residents of ten towns in the vicinity of Bangkok, Thailand. The tool provides mayors with a holistic analysis of sustainability, suggests dimensions to be considered in the brand position and guides strategic actions to sustainably develop places. From the findings, the authors suggest five types of sustainable towns that the mayors of the ten towns can adopt as a brand position: elegant, compassionate, lively, peaceful and green.

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A place brand strategy for the Republic of Armenia: ‘Quality of context’ and ‘sustainability’ as competitive advantage

Cited by 35 publications

References 2 publications

Unravelling the complex relationship between nationhood, national and cultural identity, and place branding

Unravelling the complex relationship between nationhood, national and cultural identity, and place branding

Evaluating the sustainability of national logistics performance using Data Envelopment Analysis

Sustainability as a place brand position: a resident-centric analysis of the ten towns in the vicinity of Bangkok

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