A Phenomenological Study of Fintech Entrepreneurs’ Experiences on an Establishment of Fintech Start-Ups

Abstract

This paper focuses on Fintech Entrepreneurs’ experiences on establishment of Fintech Start-ups. This study was conducted in Kuala Lumpur, Malaysia, the hub for establishing Fintech start-ups. The phenomenological design has been utilized as qualitative method for this paper. The participants in this study were among the Founder or co-founder of Fintech start-ups. Open-ended, in-depth interviews were carried out, and data was transcribed into codes and themes with an assistance of NVivo. The research findings indicate that the Fintech Entrepreneurs have expressed their different attitudes towards the establishment of Fintech start-ups.