“…In addition, they are suitable for obtaining a rich understanding of small firm activity (i.e., Ibeh, Ibrahim, & Panayides, 2006;von Weltzien Hoivik & Melé, 2009). The case study method provides a structured framework whereby the researchers are able to create a context based on all the sources of information that are available to them and where the interviews will act as the catalyst that produces new knowledge out of this process (Theodoridis, 2014). The focus of the case study is on a real-life context giving a detailed report of a specific case (Blaxter, Hughes, & Tight, 2006;Eisenhardt & Graebner, 2007;Gerring, 2009).…”