2014
DOI: 10.4135/978144627305014539099
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A Phenomenological Case Study: Strategy Development in Small and Medium Retail Enterprises in Greece during Recession

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“…Case studies enable a systematic gathering of sufficient information about an organization to permit an effective understanding of how the subject under consideration operates or functions (Berg, 2004). The case study method provides a structured framework whereby the researchers have the opportunity to create a context based on all the sources of information that are available to them and where the interviews will be the catalyst that produces new knowledge out of this process (Theodoridis, 2014).…”
Section: Methodsmentioning
confidence: 99%
“…Case studies enable a systematic gathering of sufficient information about an organization to permit an effective understanding of how the subject under consideration operates or functions (Berg, 2004). The case study method provides a structured framework whereby the researchers have the opportunity to create a context based on all the sources of information that are available to them and where the interviews will be the catalyst that produces new knowledge out of this process (Theodoridis, 2014).…”
Section: Methodsmentioning
confidence: 99%
“…In addition, they are suitable for obtaining a rich understanding of small firm activity (i.e., Ibeh, Ibrahim, & Panayides, 2006;von Weltzien Hoivik & Melé, 2009). The case study method provides a structured framework whereby the researchers are able to create a context based on all the sources of information that are available to them and where the interviews will act as the catalyst that produces new knowledge out of this process (Theodoridis, 2014). The focus of the case study is on a real-life context giving a detailed report of a specific case (Blaxter, Hughes, & Tight, 2006;Eisenhardt & Graebner, 2007;Gerring, 2009).…”
Section: Methodsmentioning
confidence: 99%