2011
DOI: 10.5296/ber.v1i1.829
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A Phenomenographic Approach for Exploring Learning Marketing Conceptions of Undergraduate Students

Abstract: This paper describes ongoing research investigating students' conceptions of learning marketing. This empirical study was conducted using a phenomenographic approach to analyze data from individual semi structured interviews with twenty-four Taiwanese university students. The six categories of conceptions of learning marketing were identified, including learning marketing as 'memorizing,' 'testing,' 'applying,' 'gaining higher status,' 'understanding' and 'seeing in a new way.' In contrast with other learning … Show more

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Cited by 7 publications
(4 citation statements)
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“…Today, professionals also need the ability to be independent learners and to continue this The self-improvement and personal change aspect identified in conception five has also been identified in some earlier studies for example, Marton et al (1993) and elaborated by Lin (2011). The personal satisfaction feature of the learning is something that has largely been ignored in ENG1101 to date.…”
Section: Student Learningmentioning
confidence: 89%
“…Today, professionals also need the ability to be independent learners and to continue this The self-improvement and personal change aspect identified in conception five has also been identified in some earlier studies for example, Marton et al (1993) and elaborated by Lin (2011). The personal satisfaction feature of the learning is something that has largely been ignored in ENG1101 to date.…”
Section: Student Learningmentioning
confidence: 89%
“…In addition, there is a practical advantage of phenomenographic research. The outcome of the research would be descriptions of the information user; therefore, it would have implications for the information professional (Bruce, 1999; Lin and Niu, 2011).…”
Section: Literature Reviewmentioning
confidence: 99%
“…A investigação tem vindo a atestar a existência de duas formas básicas de os estudantes conceberem o fenômeno da aprendizagem (CHALETA, 2018). Segundo a fenomenografia, uma concepção quantitativa, que vê a aprendizagem como aquisição mecânica de conhecimentos e uma concepção qualitativa, que a toma como compreensão desses conhecimentos (CHAN, 2011;LIN;NIU, 2011).…”
Section: Introductionunclassified