A personalized point-of-interest recommendation system for O2O commerce

Kang, Laisong; Liu, Shifeng; Gong, Daqing; Tang, Mincong

doi:10.1007/s12525-020-00416-5

Cited by 14 publications

(9 citation statements)

References 45 publications

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“…Enormous progress has been made in the fields of business, social communication, connectivity and organization. The shift of companies to the internet has led to a strong dynamization and acceleration of economic activities [167,168]. From the above, it is reasonable to expect that this circumstance will also contribute to the dynamism of social mobility, so that more and more people will have the opportunity to start their own business (e.g., on digital platforms) with little or no investment, thereby constantly improving the economic situation of the lower classes and increasing prosperity.…”

Section: Automated Content Analysis Results For Articles From 5/1996 mentioning

confidence: 99%

The Interaction between Internet, Sustainable Development, and Emergence of Society 5.0

Roblek¹,

Meško²,

Bach³

et al. 2020

Preprint

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(1) Background: The importance of this article is to analyze the technological developments in the field of the Internet and Internet technologies and to determine their significance for the sustainable development which will result in the emergence of the Society 5.0; (2) The authors used automated content analysis for the analysis of 552 articles published in 306 scientific journals indexed by SCII and/or SCI - EXPANDED (Web of Science (WOS) platform) between the years 1996 and 4/2020. The goal of the research was to present the relationship between the internet and sustainable development. (3) Results: The results of the analysis show that the top four most important themes in the selected journals were “development”, “information”, “data”, and “business and services”. (4) Conclusions: Our research approach emphasizes the importance of the culmination of scientific innovation with the conceptual, technological and contextual frameworks of the internet and internet technology usage and its impact on sustainable development and emergence of the Society 5.0

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Section: Automated Content Analysis Results For Articles From 5/1996 mentioning

confidence: 99%

The Interaction between Internet, Sustainable Development, and Emergence of Society 5.0

Roblek¹,

Meško²,

Bach³

et al. 2020

Preprint

View full text Add to dashboard Cite

show abstract

“…By recording users' usage habits and combining with corresponding artificial intelligence algorithms, the platform makes targeted recommendations to target customers, creating fan product economy, achieving accurate marketing, and realizing traffic realization while harvesting large traffic [17]. In order to achieve accurate marketing, decisionmaking will be more and more based on data and analysis, and enterprises will optimize their operations based on data 2 Scientific Programming analysis [18]. e essence of machine learning is to count and find similar data with certain statistical laws, and its goal is to find an optimized model from the regular data space [19].…”

Section: Intelligent Algorithmmentioning

confidence: 99%

Accurate Digital Marketing Communication Based on Intelligent Data Analysis

2022

Scientific Programming

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In digital marketing, the core advantages of scientific and technological means such as artificial intelligence and big data analysis gradually appear and pay attention to them. This paper studies the accuracy of digital marketing and proposes an intelligent algorithm based on data analysis, which improves the effect of marketing communication. Through the combination of intelligent algorithms and big data analysis, the data are convincing. Through the comparison and improvement of intelligent algorithm logistic regression and XGBoost, this paper puts forward an improved algorithm of XGBoost based on Bayesian optimization parameters, which can improve the efficiency of digital marketing communication and enhance the social influence of digital marketing.

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“…Jiao et al [31] used the Gowalla and Foursquare datasets to simulate travel decision-making processes in order to recommend POIs for users. Using the Gowalla and Foursquare datasets, Kang et al [32] demonstrated the applicability of LBSN data in recommending locations for online-to-offline commerce. Wei and Zhang [33] used the Foursquare dataset to demonstrate their recommendation systems based on consumption habits within LSBNs.…”

Section: Overview Of Existing Social Network and Lbsnsmentioning

confidence: 99%

“…Logesh et al [10] and Huang et al [11] developed systems to recommend travel routes suitable for groups instead of individual users. Kang et al [32] developed a recommendation system for online-to-offline commerce.…”

Section: Recommendation Systems Using Data Acquired From Lbsnsmentioning

confidence: 99%

Joint Promotion Partner Recommendation Systems Using Data from Location-Based Social Networks

Chen

Huang

Chiu

et al. 2021

IJGI

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Joint promotion is a valuable business strategy that enables companies to attract more customers at lower operational cost. However, finding a suitable partner can be extremely difficult. Conventionally, one of the most common approaches is to conduct survey-based analysis; however, this method can be unreliable as well as time-consuming, considering that there are likely to be thousands of potential partners in a city. This article proposes a framework to recommend Joint Promotion Partners using location-based social networks (LBSN) data. We considered six factors in determining the suitability of a partner (customer base, association, rating and awareness, prices and star ratings, distance, and promotional strategy) and developed efficient algorithms to perform the required calculations. The effectiveness and efficiency of our algorithms were verified using the Foursquare dataset and real-life case studies.

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A personalized point-of-interest recommendation system for O2O commerce

Cited by 14 publications

References 45 publications

The Interaction between Internet, Sustainable Development, and Emergence of Society 5.0

The Interaction between Internet, Sustainable Development, and Emergence of Society 5.0

Accurate Digital Marketing Communication Based on Intelligent Data Analysis

Joint Promotion Partner Recommendation Systems Using Data from Location-Based Social Networks

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