“…To do so, we leverage the postfeminist tradition of doing gender studies (Gill, 2007; West & Zimmerman, 1987) and extant theorizing on men and masculinities (Connell, 2005; Hearn, 2014; Rumens, 2013, 2017). Doing gender scholars investigate gender as a “routine accomplishment […] constituted through everyday interactions” (West & Zimmerman, 1987, p. 129), uncovering how men entrepreneurs perform multiple masculinities at work and in private settings (Giazitzoglu & Down, 2017; Smith, 2010, 2022). Among other qualitative approaches used to uncover doing gender mechanisms, constructivist grounded theory (Charmaz, 2006) is acknowledged as a method particularly relevant for “taking conceptual analyses into theory development” (Charmaz, 1996, p. 48).…”