2013
DOI: 10.4028/www.scientific.net/amr.807-809.1015
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A Performance Assessment System of Green Marketing under the Background of Low-Carbon Economy

Abstract: It is mentioned the connotation and characteristics of the green marketing performance. We set up a green marketing performance assessment system, regarding the carbon management as the core. It contains criterion layer, base layer and more than 25 assessment indexes. At last, we give an example to show how to use the system to analyze and assess the green marketing activities.

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