Non-viral vectors that harness the change in pH in endosomes are increasingly being used to deliver cargoes, including nucleic acids, to mammalian cells. Here we present evidence that the pKa of the β-NH 2 in 2,3-diaminopropionic acid (Dap) is sufficiently lowered, when incorporated in peptides, that its protonation state is sensitive to the pH changes that occur during endosomal acidification. The lowered pKa around 6.3 is stabilised by the increased electron withdrawing effect of the peptide bonds, by inter-molecular hydrogen bonding and from contributions arising from the peptide conformation, including mixed polar/apolar environments, Coulombic interactions and inter-molecular hydrogen bonding. Changes of the charged state are therefore expected between pH 5 and 7 and large scale conformational changes are observed in Dap rich peptides, in contrast with analogues containing lysine or ornithine, when the pH is altered through this range. These physical properties confer a robust gene delivery capability on designed cationic amphipathic peptides that incorporate Dap.