2019
DOI: 10.1007/s11628-019-00399-0
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A peer-to-peer (P2P) platform business model: the case of Airbnb

Abstract: This study applies the resource exchange theory and social exchange theory perspectives in examining the structural relationships among value-creating components, trusting beliefs, and platform loyalty. An online survey (N = 320) was implemented to collect data from American respondents. Structural equation modeling analysis was conducted to test the proposed hypotheses. Results showed that the value-creating components of platform quality, compatibility, market opportunity, and fairness except for convenience… Show more

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Cited by 31 publications
(13 citation statements)
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References 72 publications
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“…An appealing platform should embody the principles of platform business models in analyzing the platform’s people and processes to ensure user-friendliness and attractiveness, which coincides with the research of Joseph, et al [ 42 ], Fehrer, et al [ 43 ], Lee & Kim [ 44 ], Shrutika & A. [ 45 ], Zhao, et al [ 46 ] Website providers’ should understand the ecosystem of producers and users, identify and analyze interdependent business processes, and specific characteristics of the platform.…”
Section: Discussionsupporting
confidence: 67%
“…An appealing platform should embody the principles of platform business models in analyzing the platform’s people and processes to ensure user-friendliness and attractiveness, which coincides with the research of Joseph, et al [ 42 ], Fehrer, et al [ 43 ], Lee & Kim [ 44 ], Shrutika & A. [ 45 ], Zhao, et al [ 46 ] Website providers’ should understand the ecosystem of producers and users, identify and analyze interdependent business processes, and specific characteristics of the platform.…”
Section: Discussionsupporting
confidence: 67%
“…unsurları karşılıksız olarak couchsurfing ve Freecycle gibi uygulamalarla gerçekleştirmesine rağmen (Belk, 2007), blablacar, Airbnb ve uber gibi faaliyetlerin büyük oranda kullanımları sonucu önemli bir ekonomik model olarak ortaya çıkmıştır (Codagnone ve Martens, 2016). Bu model, tedarik süreç açısından tüketiciden tüketiciye (P2P-peer to peer) ve işletmeden tüketiciye (B2P-business to peer) paylaşım şeklinde iki yöntemle gerçekleşmektedir (Lee ve Kim, 2019).…”
Section: Paylaşım Ekonomisiunclassified
“…Step 2 Determine the preferences of both parties, it include the HTI and preference, and build Vectors of HTI and preference based on preferences information according to Eqs. (5)(6) and (17)(18).…”
Section: Matching Model For P2p Sharing Accommodation Based On Fair Mmentioning
confidence: 99%
“…Data unfair use and transaction between different user groups challenging the corporate digital responsibility and impairing the reputation of the enterprise [ 17 ]. User’s perception of unfairness harms user trust and loyalty of the P2P platform [ 18 ], and similar risks are beginning to be noticed, it provides a new perspective for supply and demand matching of P2P platforms, and puts forward new requirements.…”
Section: Introductionmentioning
confidence: 99%