A Nudge Psychology Perspective on Digital Marketing and Communication

Neuhaus, Till

doi:10.4018/978-1-7998-6799-9.ch007

Cited by 3 publications

(2 citation statements)

References 41 publications

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“…In some emails, the settings were not stated explicitly, only explaining scenarios such as investment cooperation (datum BM, SG, CM), and humanitarian missions (datum EE, MS). These findings are in accordance with the results of Neuhaus' research that setting and scenario will form a scammer's communication pattern in addition to the selection of framing methods and signals toward fraud [14]. In this case, it is clear that recognizing the email settings and scenarios is an important step in examining the scammer's email typology.…”

Section: Discussionsupporting

confidence: 88%

“…In general, fraudulent emails are quite popular, and even digital natives make it a joke these days. From the analysis of psychological persuasion, fraudulent emails have certain characteristics of settings, scenarios, framing, and signals [14]. The typology of fraudulent emails apparently invites the creativity of netizens through online communities that massively seek to uncover the identities of scammers and discuss them on their social media.…”

Section: Introductionmentioning

confidence: 99%

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Scammers’ Identities as Represented in Emails to Indonesian Journal Editors

Rakhmawati¹,

Indah²,

Umami³

et al. 2023

Advances in Social Science, Education and Humanities Research

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Numerous scam emails received by journal editors with various rhetorical techniques are considerable linguistic phenomena to examine. Certain rhetorical techniques provide information about the email senders' identity and ideology. Thus, this study employs the transitivity system of Halliday's Systemic Functional Linguistic and Chiluwa's discourse strategies to discover how scammers construe reality based on their identities and ideologies. The findings show that the highest number of data provide powerful relational discourses, whether the discourse is explicitly stated or implicitly inferred through the narrativity of the emails. Based on those findings, the represented identity of the scammers is understood to be ambiguous: whether the scammers have power or have learned to express power in their writing. The ambiguity, however, is proven ironic by the findings on the misapplication of Standard English writing, which also provides evidence that the scammers are most unlikely highly educated. Even though this study does not provide evidence of the real identity of the scammers, this study has provided confidence for the recipients to easily acknowledge that the scammers are the ones who have less power than the recipients do.

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Section: Discussionsupporting

confidence: 88%

Section: Introductionmentioning

confidence: 99%

Scammers’ Identities as Represented in Emails to Indonesian Journal Editors

Rakhmawati¹,

Indah²,

Umami³

et al. 2023

Advances in Social Science, Education and Humanities Research

View full text Add to dashboard Cite

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Critical Success Factors of Internet of Things and Digital Marketing

Khan

Magd

Khatri

et al. 2023

Advances in Marketing, Customer Relationship Management, and E-Services

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The internet of things (IoT) and digital marketing are two rapidly growing fields that have the potential to revolutionize the way businesses operate. However, for businesses to truly take advantage of the opportunities these technologies provide, it is important to understand the critical success factors that must be in place. This paper explores the critical success factors of IoT and digital marketing, including the importance of data analytics, security, and integration with existing systems. For this purpose, bibliometric analysis has been utilized from the Scopus database. It was identified that not many studies have been conducted in this field, and hence a huge gap was explored and addressed. Through the inferences of literature and the practices in the arena of IoT and digital marketing, the critical success factors have been proposed. This chapter will provide valuable insights for organizations looking to implement IoT and digital marketing strategies, as well as for researchers studying the field.

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Improving Crisis Communication Efficiency Through Nudging

Neuhaus

2022

Mass Communications and the Influence of Information During Times of Crises

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Human action is not rational, and this irrationality manifests itself especially in decisions under uncertainty – the COVID-19 pandemic is one example of many in this respect. At the same time, various branches of research have been able to identify systematic patterns in irrational human behavior, and these have been attempted to be subsumed under the umbrella term of 'nudging'. Nudging describes the intentional change of decision architectures with the purpose of transforming irrationalities and/or distortions of human perception into predictable action. Thus, nudging represents a potent communication tool, especially in crisis communication scenarios. After presenting the basic theoretical assumptions of nudging, two examples of highly effective crisis communication strategies employed during the COVID-19 pandemic will be used to illustrate, contextualize, and reflect on central mechanisms and workings of nudging. This chapter ends with a summary of the most central findings as well as a critical reflection on potential future fields of action.

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A Nudge Psychology Perspective on Digital Marketing and Communication

Cited by 3 publications

References 41 publications

Scammers’ Identities as Represented in Emails to Indonesian Journal Editors

Scammers’ Identities as Represented in Emails to Indonesian Journal Editors

Critical Success Factors of Internet of Things and Digital Marketing

Improving Crisis Communication Efficiency Through Nudging

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